Link building on resource pages
Posted: Mon Dec 23, 2024 8:55 am
Resource page link building is a strategy focused on gaining quality links from placements on resource pages. A resource page is a curated list of quality articles, blog posts, products, tools, or other resources on a specific topic.
If a reputable website includes your original content or tool in their resource link list, it can boost your online reputation and generate valuable backlinks.
Replacing broken links
An effective link building strategy involves finding broken links, also known as dead links, and replacing them with new links that drive traffic back to your website.
Broken link building involves offering site owners to replace a broken link with a new one from your brand. If your content is useful and relevant, you can provide value to other sites by keeping their backlinks active.
For example, if you own a business that offers resume writing services, it may be helpful to look for sites that talk about job searches and how to improve a resume.
When you find a page that has a dead link, perhaps to a company that no longer exists, you can contact them, highlight your resume services, and suggest that the site owner link to a relevant blog post on your site instead.
Posts on forums and social networks
Social media and online forums are useful resources for marketers looking to expand their link building strategy and engage with other brands in their industry. Post useful content online with backlinks to drive traffic from social media platforms to your website.
Although Google's algorithm may not count social media links as valid backlinks, you're still building brand recognition and increasing the likelihood of your site being linked to by content creators.
Find forums related to your industry and answer questions with well-researched solutions that include backlinks to your website. Offering useful information to potential customers on forums and social media is a great way to gain more organic traffic to your site.
For example, the social network Reddit has thousands of subreddits canada whatsapp code covering every topic and industry imaginable. If your company makes cases and other accessories for board games, you could post solutions on r/boardgames. If you offer B2B or consulting services, you might consider becoming active on LinkedIn Skills Pages relevant to your business.
Linking existing mentions
Regularly search online for mentions of your company, brand, products, services, or SEO content. You may find unlinked mentions on web pages that don't drive traffic to your site. In this case, you could email the site owner and request the inclusion of a backlink to your site based on the mention.
Linking to existing mentions can be beneficial for both brands’ backlinking strategies and create the opportunity for a new connection with brands and content creators in your industry. If you’ve created shareable infographics, consider performing a simple Google image search to see which websites share your content and which ones link back to your website.
Link building of internal links
An internal link building strategy involves creating links on your website that drive traffic to other pages on your site. Quality internal links can keep customers interested in your website and help them learn about different areas of your brand.
Search engines like Google scan websites for their internal link structure when determining search rankings.
Building links that direct customers to other helpful articles, blog posts, infographics, and videos on your own site can improve the user experience of your content, as well as the experience of search bots that scan your web pages for data that impacts SERP placement.
Tips for developing a good link building strategy
Identify your target audience
Audit your content regularly
Write clear anchor texts
Optimize your content for mobile
Focus on quality over quantity
There are several ways to improve your link building strategies, including identifying your target audience, optimizing for mobile, and regularly updating your content. Here are some tips to keep in mind when developing your link building strategy.
If a reputable website includes your original content or tool in their resource link list, it can boost your online reputation and generate valuable backlinks.
Replacing broken links
An effective link building strategy involves finding broken links, also known as dead links, and replacing them with new links that drive traffic back to your website.
Broken link building involves offering site owners to replace a broken link with a new one from your brand. If your content is useful and relevant, you can provide value to other sites by keeping their backlinks active.
For example, if you own a business that offers resume writing services, it may be helpful to look for sites that talk about job searches and how to improve a resume.
When you find a page that has a dead link, perhaps to a company that no longer exists, you can contact them, highlight your resume services, and suggest that the site owner link to a relevant blog post on your site instead.
Posts on forums and social networks
Social media and online forums are useful resources for marketers looking to expand their link building strategy and engage with other brands in their industry. Post useful content online with backlinks to drive traffic from social media platforms to your website.
Although Google's algorithm may not count social media links as valid backlinks, you're still building brand recognition and increasing the likelihood of your site being linked to by content creators.
Find forums related to your industry and answer questions with well-researched solutions that include backlinks to your website. Offering useful information to potential customers on forums and social media is a great way to gain more organic traffic to your site.
For example, the social network Reddit has thousands of subreddits canada whatsapp code covering every topic and industry imaginable. If your company makes cases and other accessories for board games, you could post solutions on r/boardgames. If you offer B2B or consulting services, you might consider becoming active on LinkedIn Skills Pages relevant to your business.
Linking existing mentions
Regularly search online for mentions of your company, brand, products, services, or SEO content. You may find unlinked mentions on web pages that don't drive traffic to your site. In this case, you could email the site owner and request the inclusion of a backlink to your site based on the mention.
Linking to existing mentions can be beneficial for both brands’ backlinking strategies and create the opportunity for a new connection with brands and content creators in your industry. If you’ve created shareable infographics, consider performing a simple Google image search to see which websites share your content and which ones link back to your website.
Link building of internal links
An internal link building strategy involves creating links on your website that drive traffic to other pages on your site. Quality internal links can keep customers interested in your website and help them learn about different areas of your brand.
Search engines like Google scan websites for their internal link structure when determining search rankings.
Building links that direct customers to other helpful articles, blog posts, infographics, and videos on your own site can improve the user experience of your content, as well as the experience of search bots that scan your web pages for data that impacts SERP placement.
Tips for developing a good link building strategy
Identify your target audience
Audit your content regularly
Write clear anchor texts
Optimize your content for mobile
Focus on quality over quantity
There are several ways to improve your link building strategies, including identifying your target audience, optimizing for mobile, and regularly updating your content. Here are some tips to keep in mind when developing your link building strategy.