Optimize conversion paths
Posted: Sun Apr 20, 2025 6:54 am
Leads are important to your store because they are investing in your business. Therefore, it is a good idea to return the favor and offer something of value to your potential customers. An effective way to do this is to offer discounts to those who are willing to leave you their email address. In exchange for an email address, you could offer a percentage discount, free shipping, or a free gift with their next purchase.
lead generation under armour
Pop-ups may not be popular, but giveaways are. Hooking a visitor with a freebie is a great way to generate leads.
There are several Shopify apps you can use to enable this type of email lead generation activity, including Product Upsell , Justuno Conversion Suite , and Pop-Up Window .
People today have neither the time nor the desire for complicated usa email list conversion paths: they might give up on becoming a lead regardless of the value of the offer when faced with a page that is not intuitive or difficult to use. For this reason, to generate leads, it is necessary to optimize conversion paths .
How can you do this? Using A/B testing, for example. In practice, you create two versions of a button or a landing page and test which one performs better. Remember to test one element at a time: if version A is completely different from version B, how will you understand why it worked better?
What elements can be tested? Almost all:
Title and subtitle;
Presence/absence of a video;
Number of fields in the form;
Description length;
CTA color;
Microcopy in the button to submit the form data;
…and much more.
lead generation under armour
Pop-ups may not be popular, but giveaways are. Hooking a visitor with a freebie is a great way to generate leads.
There are several Shopify apps you can use to enable this type of email lead generation activity, including Product Upsell , Justuno Conversion Suite , and Pop-Up Window .
People today have neither the time nor the desire for complicated usa email list conversion paths: they might give up on becoming a lead regardless of the value of the offer when faced with a page that is not intuitive or difficult to use. For this reason, to generate leads, it is necessary to optimize conversion paths .
How can you do this? Using A/B testing, for example. In practice, you create two versions of a button or a landing page and test which one performs better. Remember to test one element at a time: if version A is completely different from version B, how will you understand why it worked better?
What elements can be tested? Almost all:
Title and subtitle;
Presence/absence of a video;
Number of fields in the form;
Description length;
CTA color;
Microcopy in the button to submit the form data;
…and much more.