José Alvargonzález, IM student and Digital Marketing Manager at Best Marketing
Posted: Sat Apr 19, 2025 9:50 am
Passionate about digital marketing, José Alvargonzález studied accounting and finance. Little by little, he discovered an interest in marketing that eventually led to taking several courses on the digital sector. He currently works for an agency in Madrid as a Digital Marketing Manager. Read on to learn more about his career.
You're starting your career in accounting. What initially attracted you to this profession, and why did you decide to move into digital marketing?
When I finished high school, I still wasn't sure what I wanted to do when I grew up. I was torn between marketing and something related to venezuela mobile database economics. I decided to study accounting and finance because they were more generic, and I knew it's easier to transition from that field to marketing than vice versa.
How did you first encounter digital marketing, and what areas caught your attention the most?
I first discovered the world of digital marketing while doing a university internship. I wasn't motivated by it, and I knew I didn't want to work in accounting. I began researching marketing and came across an introductory digital marketing course from Google. That's where I discovered the world, with organic search engine optimization being what motivated me most from the start.
One of your first jobs was as a Digital Marketing Assistant at the publishing house Ediciones Casiopea. What tasks did you perform? What were the first challenges you encountered?
Ediciones Casiopea is a very small publishing house, and as such, everyone there did a bit of everything, and I was no exception. I was fortunate that during my time there, they launched their website, and I was in charge of keyword selection and content creation. It was both a blessing and a challenge to make a small, highly focused publishing house known.
You then worked at the communications agency ASECOM. What did you think of the experience of working in an agency compared to working in a company's marketing department?
In my case, it was different. I went from working for a mature audience to a children's audience. I was the community manager for three well-known children's series in Spain, with a large following. I didn't have as much freedom since every step had to be approved by Eone London, but I learned a lot.
One of your tasks was working with influencers. Tell us a little about how you communicated with them and what actions worked best for you.
I think the key in this regard was having a good relationship with them and getting to know them well. When we launched a toy promotion, we sent them toys based on the number of children they had. We gave them what we thought their children would like most, and it always worked. During my stay, there was a product launch campaign for one of the series; it was a huge success.
You're starting your career in accounting. What initially attracted you to this profession, and why did you decide to move into digital marketing?
When I finished high school, I still wasn't sure what I wanted to do when I grew up. I was torn between marketing and something related to venezuela mobile database economics. I decided to study accounting and finance because they were more generic, and I knew it's easier to transition from that field to marketing than vice versa.
How did you first encounter digital marketing, and what areas caught your attention the most?
I first discovered the world of digital marketing while doing a university internship. I wasn't motivated by it, and I knew I didn't want to work in accounting. I began researching marketing and came across an introductory digital marketing course from Google. That's where I discovered the world, with organic search engine optimization being what motivated me most from the start.
One of your first jobs was as a Digital Marketing Assistant at the publishing house Ediciones Casiopea. What tasks did you perform? What were the first challenges you encountered?
Ediciones Casiopea is a very small publishing house, and as such, everyone there did a bit of everything, and I was no exception. I was fortunate that during my time there, they launched their website, and I was in charge of keyword selection and content creation. It was both a blessing and a challenge to make a small, highly focused publishing house known.
You then worked at the communications agency ASECOM. What did you think of the experience of working in an agency compared to working in a company's marketing department?
In my case, it was different. I went from working for a mature audience to a children's audience. I was the community manager for three well-known children's series in Spain, with a large following. I didn't have as much freedom since every step had to be approved by Eone London, but I learned a lot.
One of your tasks was working with influencers. Tell us a little about how you communicated with them and what actions worked best for you.
I think the key in this regard was having a good relationship with them and getting to know them well. When we launched a toy promotion, we sent them toys based on the number of children they had. We gave them what we thought their children would like most, and it always worked. During my stay, there was a product launch campaign for one of the series; it was a huge success.