So how can you showcase your product?
Posted: Sat Apr 19, 2025 9:33 am
Nothing sells a product like seeing it in action. Take the example of Bimbo, a leading bakery company in Mexico. In a presentation, they could showcase the freshness and versatility of their products compared to other options on the market.
They could visually highlight the variety of breads and baked goods, even hosting live demonstrations with chefs using Bimbo products to create delicious meals. This approach would allow the audience to directly experience the quality and benefits of the products, establishing a more tangible connection with the brand.
Not all products are easy to demonstrate, whether in person or virtually, so you may have to improvise.
With a physical product, think about the perfect environment for a demonstration. What would showcase the product at its best?
With a digital product, make sure you have the technology in place to demonstrate what your product can do (and verify beforehand that the technology works). If it's a mobile app, have your potential skype database customers download it. If it's a platform, it might be better to demonstrate it using a projector.
For some solutions, items that are too large to be brought in or are location-specific, you may need to include a video as part of the presentation.
Printed material
Depending on the nature of your solution, you may need to provide printed materials to prospects in the room, such as contact information or sales collateral.
They could visually highlight the variety of breads and baked goods, even hosting live demonstrations with chefs using Bimbo products to create delicious meals. This approach would allow the audience to directly experience the quality and benefits of the products, establishing a more tangible connection with the brand.
Not all products are easy to demonstrate, whether in person or virtually, so you may have to improvise.
With a physical product, think about the perfect environment for a demonstration. What would showcase the product at its best?
With a digital product, make sure you have the technology in place to demonstrate what your product can do (and verify beforehand that the technology works). If it's a mobile app, have your potential skype database customers download it. If it's a platform, it might be better to demonstrate it using a projector.
For some solutions, items that are too large to be brought in or are location-specific, you may need to include a video as part of the presentation.
Printed material
Depending on the nature of your solution, you may need to provide printed materials to prospects in the room, such as contact information or sales collateral.