The Global Core Trends
Posted: Mon Dec 23, 2024 8:31 am
For us it is actually the most normal thing in the world. We live in a time where everything and everyone has an audience, from multinationals to individuals like you and me. Social media in combination with 24/7 access to (mobile) internet has completely changed our communication landscape.
If you look at the development of digitalization, mobile, social and online with a bit more distance, there are a number of force fields to recognize and striking trends that you should keep an eye on. In this article I share them with you and tell you what you can get started with today.
For online lovers, millennials, mobile addicts and also for myself it is the most normal thing in the world: always on, always connected . But let's be honest: it hasn't even existed that long. And, in large parts of the world they are still a long way off. The report 'trends 2017' from GlobalWebIndex (GWI) indicates several important online, hotel email addresses social and mobile trends for 2017 that are elaborated in the report (well-substantiated and with a large amount of data). I selected six.
But first, I'll share with you the six underlying (global) core trends from the report that have revolutionized the media landscape and defined our current digital age.
Radical globalization
Today, we spend most of our time online on global platforms like Facebook, Twitter and Snapchat, giving organizations direct access to audiences up to 100 times larger than traditional mass media.
Increasing power of the consumer
Consumers’ online expressions can make or break products. The customer is in control. This makes it more important than ever for companies to gain insight into the needs and motivations of consumers and then create the right products, experiences and content that match these needs.
Democratization of content
If you look at the development of digitalization, mobile, social and online with a bit more distance, there are a number of force fields to recognize and striking trends that you should keep an eye on. In this article I share them with you and tell you what you can get started with today.
For online lovers, millennials, mobile addicts and also for myself it is the most normal thing in the world: always on, always connected . But let's be honest: it hasn't even existed that long. And, in large parts of the world they are still a long way off. The report 'trends 2017' from GlobalWebIndex (GWI) indicates several important online, hotel email addresses social and mobile trends for 2017 that are elaborated in the report (well-substantiated and with a large amount of data). I selected six.
But first, I'll share with you the six underlying (global) core trends from the report that have revolutionized the media landscape and defined our current digital age.
Radical globalization
Today, we spend most of our time online on global platforms like Facebook, Twitter and Snapchat, giving organizations direct access to audiences up to 100 times larger than traditional mass media.
Increasing power of the consumer
Consumers’ online expressions can make or break products. The customer is in control. This makes it more important than ever for companies to gain insight into the needs and motivations of consumers and then create the right products, experiences and content that match these needs.
Democratization of content