What Skills Should a Social Media Manager Have? [Infographic]
Coming up at 2pm: learn how to use trends smartly at the right time. Register now [free webinar]
If you want to be successful as a social media manager, you need to master several skills. Thinking of topics, writing messages, scheduling content, responding, measuring… Social media management is so extensive that sometimes you can’t see the forest for the trees! Creating a strategy, maintaining a content calendar, posting messages and responding to comments will take you a long way. But there’s still a lot more to it.
Multiple roles
There are organizations that have put together a whole team of specialists who industry email list manage the social media platforms. Think of a manager, content specialist or a community manager. In other companies, these roles are combined and a marketing or communications employee is responsible for managing the Facebook, YouTube, Instagram or LinkedIn page.
Social media managers about their work
Regardless of how it is set up, there are several skills that are important for social media management. To list these skills, Socialinsider conducted interviews with several social media professionals. A summary of the results is included in the infographic below. The visual is divided into 4 categories: skills of a social media manager, content management , integrating social media into your marketing strategy and crisis management .