What is a LinkedIn Ads funnel?
Posted: Thu Mar 27, 2025 10:28 am
For B2B companies, advertising on LinkedIn is one of the most effective marketing strategies. It provides more brand awareness, new leads and thus contributes to your business objectives. However, the chance that someone immediately schedules an appointment after a single advertisement is quite small. With the LinkedIn Ads funnel you go from a cold target group to loyal customers.
To actually convert someone via LinkedIn to an appointment, multiple touch points are needed. Use a sales funnel for this. In this article I share tips to design the perfect sales funnel on LinkedIn. Video content makes the difference.
LinkedIn is known as the largest B2B platform. Because everyone keeps their business buy bulk sms service profile up-to-date and wants to present themselves as professionally as possible, LinkedIn Ads allows you to target people perfectly by job title, industry and company size. So if you want to reach CFOs of software companies with at least 50 employees, LinkedIn is the only platform where you can target professionals in such a targeted manner. That makes LinkedIn an ideal advertising channel for B2B companies.
LinkedIn Ads Targeting
You build a LinkedIn Ads funnel by setting up a series of advertising campaigns. You shape this funnel in such a way that the target group goes through a customer journey. This ensures that someone gradually converts from complete stranger to warm lead, who is ready for the next step (such as an online demo or meeting).
To actually convert someone via LinkedIn to an appointment, multiple touch points are needed. Use a sales funnel for this. In this article I share tips to design the perfect sales funnel on LinkedIn. Video content makes the difference.
LinkedIn is known as the largest B2B platform. Because everyone keeps their business buy bulk sms service profile up-to-date and wants to present themselves as professionally as possible, LinkedIn Ads allows you to target people perfectly by job title, industry and company size. So if you want to reach CFOs of software companies with at least 50 employees, LinkedIn is the only platform where you can target professionals in such a targeted manner. That makes LinkedIn an ideal advertising channel for B2B companies.
LinkedIn Ads Targeting
You build a LinkedIn Ads funnel by setting up a series of advertising campaigns. You shape this funnel in such a way that the target group goes through a customer journey. This ensures that someone gradually converts from complete stranger to warm lead, who is ready for the next step (such as an online demo or meeting).