screenagers. What are the differences?
Posted: Mon Dec 23, 2024 8:04 am
More than two million Dutch people are between 10 and 20 years old. That is almost 12 percent of the entire Dutch population. A large group that can mean a lot to your brand. But how do you reach this group of young people? They expect brands to do their best for them. With social media such as YouTube, Snapchat & Instagram, a completely different marketing approach is required in the world of young people than most organizations are used to. How do you tackle that?
Last week Frankwatching focused on 'Youth Marketing'. In this article you will find the best articles of this theme week and I have listed some 'golden old tips'. This way you will also succeed in binding young people to your brand. Before we start with the articles full of tips about youth marketing, I would like to take a closer look at the different terms. Namely, we talk about young people, millennials, generation swipe and
Millennials: born between 1980 and 1999. They grew up with the internet, have access to a huge amount of information, but came of age in a time of conflict and financial crisis.
Screenagers: They were born between 1995-2010. They have never known a world without mobile phones, internet or Google. Using social media is natural for them.
Generation Z: born after 1999. Growing up in a time of terrorism, economic crises and as digital natives . This group cannot imagine a world without the internet.
Youth: the larger group consisting of millennials, screenagers & generation Z. Are +/- between 12 and 23 years old.
As you can see, the different groups overlap. Do you want to reach one of these groups (better)? With the 17 articles below, you should succeed.
The digital world of technology dinosaurs hospitals email database explained to young people
The internet for young people is like water from the tap. But how do you explain to the current generation how the internet came into being? In a hundred years, no one will be able to tell what it was like to live without the internet, without smartphones, without tablets and without apps. Is that bad?
Experiential Marketing: 6 Tips to Win Over Millennials for Your Brand
Millennials crave authenticity, experience and an intense ' customer experience '. With experiential marketing you can offer that. This form of marketing arises when you directly integrate the customer experience with your marketing activities. In this way you let target groups participate and think with different activities and you create moments when people are intensively involved with your brand. In this article, Mark de Bruin explains how you can best approach this using 3 beautiful examples and 6 lessons.
Last week Frankwatching focused on 'Youth Marketing'. In this article you will find the best articles of this theme week and I have listed some 'golden old tips'. This way you will also succeed in binding young people to your brand. Before we start with the articles full of tips about youth marketing, I would like to take a closer look at the different terms. Namely, we talk about young people, millennials, generation swipe and
Millennials: born between 1980 and 1999. They grew up with the internet, have access to a huge amount of information, but came of age in a time of conflict and financial crisis.
Screenagers: They were born between 1995-2010. They have never known a world without mobile phones, internet or Google. Using social media is natural for them.
Generation Z: born after 1999. Growing up in a time of terrorism, economic crises and as digital natives . This group cannot imagine a world without the internet.
Youth: the larger group consisting of millennials, screenagers & generation Z. Are +/- between 12 and 23 years old.
As you can see, the different groups overlap. Do you want to reach one of these groups (better)? With the 17 articles below, you should succeed.
The digital world of technology dinosaurs hospitals email database explained to young people
The internet for young people is like water from the tap. But how do you explain to the current generation how the internet came into being? In a hundred years, no one will be able to tell what it was like to live without the internet, without smartphones, without tablets and without apps. Is that bad?
Experiential Marketing: 6 Tips to Win Over Millennials for Your Brand
Millennials crave authenticity, experience and an intense ' customer experience '. With experiential marketing you can offer that. This form of marketing arises when you directly integrate the customer experience with your marketing activities. In this way you let target groups participate and think with different activities and you create moments when people are intensively involved with your brand. In this article, Mark de Bruin explains how you can best approach this using 3 beautiful examples and 6 lessons.