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The changing landscape of digital marketing increasingly relies on AI for copywriting , which is becoming a key element of many companies' strategies. Using AI for content creation allows for the creation of engaging, personalized content, which is essential for effectively reaching the modern consumer. Generating text using AI allows for the quick adaptation of marketing messages to different audiences, which is invaluable in the dynamically changing digital environment. The AI ​​content generation tool is becoming not only a support for marketers, but a key tool enabling the creation of high-quality content that is optimized for SEO and tailored ig database to the preferences of the audience. The future of digital marketing seems to be inextricably linked to advanced AI technologies in content generation , which opens up new opportunities for brands in building relationships with customers and effectively communicating their values.