Behind those logos are just ordinary people
Posted: Mon Dec 23, 2024 7:25 am
Think from the customer's perspective
By thinking from the customer's perspective and retargeting as specifically and relevantly as possible, you can ensure greater customer loyalty. Segmentation is important here. Try to divide your customers into as many different categories as possible, and come up with relevant content and advertisements for each category.
Make use of user statistics to get a good picture of your current customers and their online behavior. Try to estimate what the wishes and needs of customers are and use this to predict what your customers will do. This way you are one step ahead of the customers and you can respond to their behavior. Also consider the use of marketing automation to approach your customers personally via e-mail.
In these ways, you ensure that you use the available information about your visitors effectively. It is very time-consuming to gain more insight into the behavior of your customers and to predict their behavior. But it strengthens the effectiveness of your advertising campaigns, content marketing and SEO and ensures more loyalty from your customers.
The hare always had to laugh when he saw the hospital mailing lists tortoise walking, because it went so slowly. "I don't understand why you go somewhere," he said teasingly. "When you finally arrive, it is always too late and everything is long gone." The tortoise laughed a little. "I am not fast," he said, "but still I dare bet that I will reach the other side of this field before you. Shall we have a race? Then you can see." "Good!" cried the hare and immediately he jumped off as fast as he could. The tortoise went on his way very quietly.
The feeling that B2B is lagging behind B2C has crept up on me before. That I am not the only one, became clear last week at the B2B Summit. But things are moving forward. B2B organizations have started to catch up and some are even leading the way when it comes to technology, marketing and e-commerce. The term Human-to-Human (H2H) was striking at the summit, so I would like to tell you more about it.
Sebas van Vugt works for B2B organization Econox and also realized that 'something had to happen'. He speaks on behalf of Logic4, supplier of software for the B2B market, about his experience with the changing world and concludes his story with the slide 'There is no more B2B or B2C, there is only H2H'. Rian Faaij illustrates this nicely later: "Imagine someone ordering a washing machine online from the couch on their iPad in the evening, but the next day having to call the office for a product packaging that they need. And then having to wait days or even weeks for the delivery, while the washing machine is already there the next evening."
By thinking from the customer's perspective and retargeting as specifically and relevantly as possible, you can ensure greater customer loyalty. Segmentation is important here. Try to divide your customers into as many different categories as possible, and come up with relevant content and advertisements for each category.
Make use of user statistics to get a good picture of your current customers and their online behavior. Try to estimate what the wishes and needs of customers are and use this to predict what your customers will do. This way you are one step ahead of the customers and you can respond to their behavior. Also consider the use of marketing automation to approach your customers personally via e-mail.
In these ways, you ensure that you use the available information about your visitors effectively. It is very time-consuming to gain more insight into the behavior of your customers and to predict their behavior. But it strengthens the effectiveness of your advertising campaigns, content marketing and SEO and ensures more loyalty from your customers.
The hare always had to laugh when he saw the hospital mailing lists tortoise walking, because it went so slowly. "I don't understand why you go somewhere," he said teasingly. "When you finally arrive, it is always too late and everything is long gone." The tortoise laughed a little. "I am not fast," he said, "but still I dare bet that I will reach the other side of this field before you. Shall we have a race? Then you can see." "Good!" cried the hare and immediately he jumped off as fast as he could. The tortoise went on his way very quietly.
The feeling that B2B is lagging behind B2C has crept up on me before. That I am not the only one, became clear last week at the B2B Summit. But things are moving forward. B2B organizations have started to catch up and some are even leading the way when it comes to technology, marketing and e-commerce. The term Human-to-Human (H2H) was striking at the summit, so I would like to tell you more about it.
Sebas van Vugt works for B2B organization Econox and also realized that 'something had to happen'. He speaks on behalf of Logic4, supplier of software for the B2B market, about his experience with the changing world and concludes his story with the slide 'There is no more B2B or B2C, there is only H2H'. Rian Faaij illustrates this nicely later: "Imagine someone ordering a washing machine online from the couch on their iPad in the evening, but the next day having to call the office for a product packaging that they need. And then having to wait days or even weeks for the delivery, while the washing machine is already there the next evening."