Discover new channels
Posted: Mon Dec 23, 2024 7:20 am
Pinterest has also been experimenting with binding web shops and consumers to their platform for some time now. Since 2015, products can be 'tagged', as it were, but the new feature 'Shop the look' has also been launched. This not only allows you to click through to each specific item, but you can also view the item (including price) within the Pinterest platform. This immediately gives e-commerce companies a much greater reach.
Okay, Snapchat may not be exactly new anymore, but we still see that none of the e-commerce companies we studied use this platform. A missed opportunity, because Snapchat users are very positive about the user-friendliness of this platform. For example, Alexander Klöpping explains in this podcast that you as a user do not have to leave the platform and that this contributes to the ease and enjoyment of use.
Airline Transavia already uses Snapchat, where they give cabin crew and pilots a glimpse into their lives. Every week, fans follow a different employee on Snapchat, where content is unique and time-limited. As befits the platform, the content disappears from the timeline within 24 hours. Incidentally, Snap Inc. is continuously working on hospital mailing list simplifying the sharing of live and first-person experiences, for example by means of glasses to film with.
Discovering new channels is therefore mainly about channels that you do not yet use, but where you can find (part of) your target group. For example, do you want to gain a foothold in Germany? Then you look at Xing . Do you want more success in China? Then you have a legion of platforms : Weibo, WeChat, QQ, Momo. All with their own niche and application. Do you want to get more out of social media? Then you look further than your nose is long.
3. Inspiration more successful than product or company information
We also looked at the types of posts that businesses were making and how quickly their accounts were growing on social channels. We found that slow-growing businesses posted about the business or its products 30 percent of the time and about more general, inspirational things 19 percent of the time. Fast-growing businesses posted less about the business and its products (23 percent) and more about general things (28 percent) on Facebook.
Okay, Snapchat may not be exactly new anymore, but we still see that none of the e-commerce companies we studied use this platform. A missed opportunity, because Snapchat users are very positive about the user-friendliness of this platform. For example, Alexander Klöpping explains in this podcast that you as a user do not have to leave the platform and that this contributes to the ease and enjoyment of use.
Airline Transavia already uses Snapchat, where they give cabin crew and pilots a glimpse into their lives. Every week, fans follow a different employee on Snapchat, where content is unique and time-limited. As befits the platform, the content disappears from the timeline within 24 hours. Incidentally, Snap Inc. is continuously working on hospital mailing list simplifying the sharing of live and first-person experiences, for example by means of glasses to film with.
Discovering new channels is therefore mainly about channels that you do not yet use, but where you can find (part of) your target group. For example, do you want to gain a foothold in Germany? Then you look at Xing . Do you want more success in China? Then you have a legion of platforms : Weibo, WeChat, QQ, Momo. All with their own niche and application. Do you want to get more out of social media? Then you look further than your nose is long.
3. Inspiration more successful than product or company information
We also looked at the types of posts that businesses were making and how quickly their accounts were growing on social channels. We found that slow-growing businesses posted about the business or its products 30 percent of the time and about more general, inspirational things 19 percent of the time. Fast-growing businesses posted less about the business and its products (23 percent) and more about general things (28 percent) on Facebook.