produce more relevant and interesting content
Posted: Mon Dec 23, 2024 6:45 am
Although intranet objectives can differ per organization, I have listed the most basic ones (additions are welcome!):
1. Participation in the intranet
Basic measurement . % participants/users* during a certain period
Data collection . the absolute number of users (and percentage related to the total number of users) who in a certain period (variable setting):
add content
edit content
comment/reactions
Like/Dislike
*It is important to get clear on which metrics you need. Define how you describe certain terms. There can be noise about users and participants. Are they the same?
What do I need this data for? This statistical data, which is periodically reviewed and compared, tells us whether people are using the interactive and social aspects of your intranet or not.
Who benefits from this data? You can make that choice yourself, but in principle this data is interesting for all interested stakeholders; the project team, HR, IT, (internal) communication and management.
What am I going to do with this data now? Because this measurement is so broad, it may be valuable to conduct user research or collect additional data, especially if the percentages/numbers hongkong phone numbers change significantly. The outcome may include:
extra training
provide more support to the community managers
develop targeted ways to promote interaction
2. Most active users
Basic measurement . A list of names of most active users.
Collecting Data . Using the Intranet Engagement from the baseline measurement (see point 1) as a starting point, identify the top people who represent 80 percent of site activity.
What do I do with this data? Who are your ambassadors, or heavy users ? As a rule of thumb, 80 percent of content is created by 20 percent of users or less. If you change the behavior of these people, you can transform your intranet quite quickly.
1. Participation in the intranet
Basic measurement . % participants/users* during a certain period
Data collection . the absolute number of users (and percentage related to the total number of users) who in a certain period (variable setting):
add content
edit content
comment/reactions
Like/Dislike
*It is important to get clear on which metrics you need. Define how you describe certain terms. There can be noise about users and participants. Are they the same?
What do I need this data for? This statistical data, which is periodically reviewed and compared, tells us whether people are using the interactive and social aspects of your intranet or not.
Who benefits from this data? You can make that choice yourself, but in principle this data is interesting for all interested stakeholders; the project team, HR, IT, (internal) communication and management.
What am I going to do with this data now? Because this measurement is so broad, it may be valuable to conduct user research or collect additional data, especially if the percentages/numbers hongkong phone numbers change significantly. The outcome may include:
extra training
provide more support to the community managers
develop targeted ways to promote interaction
2. Most active users
Basic measurement . A list of names of most active users.
Collecting Data . Using the Intranet Engagement from the baseline measurement (see point 1) as a starting point, identify the top people who represent 80 percent of site activity.
What do I do with this data? Who are your ambassadors, or heavy users ? As a rule of thumb, 80 percent of content is created by 20 percent of users or less. If you change the behavior of these people, you can transform your intranet quite quickly.