Why should you invest in CSR?
Posted: Mon Dec 23, 2024 6:40 am
Ideas, success stories and examples
Of course, much has been written before about why you should want to do sustainable business. Or even why you should do socially responsible marketing . Think of the epic campaign of Heineken Dance more, Drink Slow , or more recently the Ocean Plastic clothing lines of G-Star RAW.
On Frankwatching you can find a nice article about how you can best use socially responsible marketing, with trends and practical tips. Ideas, success stories and examples enough.
The business case for CSR
But how do you ensure support for CSR in your organization? Below I discuss three reasons why corporate social responsibility should be high on the agenda in your organization. And with that, how hongkong cellphone number you can start building your business case, to inspire, convince and motivate the people and/or management in your organization to also make your organization operate more responsibly.
Now you might be thinking: “Why exactly should we invest in more corporate social responsibility now? That soft/green stuff is all very well, but that will all come later.” Based on previous publications, I will give you three reasons why CSR should be at the top of your list.
1. Urgency and costs
The CSR Trend Report from earlier this year discusses two interesting facts. Firstly, the fact that companies are increasingly being judged by society (i.e. consumers) on the basis of moral and ethical arguments. The report mentions the Volkswagen diesel drama as an example. “The car company was hit hard when it turned out that the environmental performance of the cars was mainly due to cheating software.” In addition to the damage to the image, this slip-up also resulted in substantial financial losses for the car manufacturer.
Of course, much has been written before about why you should want to do sustainable business. Or even why you should do socially responsible marketing . Think of the epic campaign of Heineken Dance more, Drink Slow , or more recently the Ocean Plastic clothing lines of G-Star RAW.
On Frankwatching you can find a nice article about how you can best use socially responsible marketing, with trends and practical tips. Ideas, success stories and examples enough.
The business case for CSR
But how do you ensure support for CSR in your organization? Below I discuss three reasons why corporate social responsibility should be high on the agenda in your organization. And with that, how hongkong cellphone number you can start building your business case, to inspire, convince and motivate the people and/or management in your organization to also make your organization operate more responsibly.
Now you might be thinking: “Why exactly should we invest in more corporate social responsibility now? That soft/green stuff is all very well, but that will all come later.” Based on previous publications, I will give you three reasons why CSR should be at the top of your list.
1. Urgency and costs
The CSR Trend Report from earlier this year discusses two interesting facts. Firstly, the fact that companies are increasingly being judged by society (i.e. consumers) on the basis of moral and ethical arguments. The report mentions the Volkswagen diesel drama as an example. “The car company was hit hard when it turned out that the environmental performance of the cars was mainly due to cheating software.” In addition to the damage to the image, this slip-up also resulted in substantial financial losses for the car manufacturer.