Why it is worth investing in blog advertising as an advertiser
Posted: Mon Dec 23, 2024 5:47 am
Online advertising is going retro. Anyone who says blogs are dead should take a look at Tecnorati's study and Kschool's case study.
Carlos Bravo13
Despite all those who have given them up for dead, blogs continue to survive. The reluctance to let themselves be informed makes users continue to trust more and more in the content found on their favorite blogs.
Blog advertisingPhoto rights by Fotolia
Results of a Tecnorati study on investment in blogs and social media
Last week Technorati, one of the leading companies that monitors the influence of blogs worldwide, published its Technorati Media's 2013 Digital Influence Report last week, revealing a couple of job seeker number interesting data. Although the study is focused on the US, it can be assumed that the results at a European level or in Spanish-speaking markets may be similar:
Small investment : only 10% of the total investment is invested in social media and platforms.
Facebook dominates : Facebook takes 56% of the budget, leaving other major players like Twitter with 13%.
Undervalued blogs : of the total social budget, only 6% is spent on blog ads.
The last piece of data is interesting, especially when put into context with the impact that each channel has on the user's purchasing decision. More than 31% say that blogs have an influence on them when it comes to recommending products and services. Blogs lead this ranking of social channels, closely followed by Facebook.
There is, both here and abroad, a significant difference between the potential impact of advertising on a blog and the investment actually made in this channel. It is clear that there is a difference between an unpaid recommendation in an article and banner advertising. Bloggers in general take great care of their site and are careful about what they show and what they don't. In my case, I would not put advertising from an advertiser that I would not recommend without being paid for it.
Carlos Bravo13
Despite all those who have given them up for dead, blogs continue to survive. The reluctance to let themselves be informed makes users continue to trust more and more in the content found on their favorite blogs.
Blog advertisingPhoto rights by Fotolia
Results of a Tecnorati study on investment in blogs and social media
Last week Technorati, one of the leading companies that monitors the influence of blogs worldwide, published its Technorati Media's 2013 Digital Influence Report last week, revealing a couple of job seeker number interesting data. Although the study is focused on the US, it can be assumed that the results at a European level or in Spanish-speaking markets may be similar:
Small investment : only 10% of the total investment is invested in social media and platforms.
Facebook dominates : Facebook takes 56% of the budget, leaving other major players like Twitter with 13%.
Undervalued blogs : of the total social budget, only 6% is spent on blog ads.
The last piece of data is interesting, especially when put into context with the impact that each channel has on the user's purchasing decision. More than 31% say that blogs have an influence on them when it comes to recommending products and services. Blogs lead this ranking of social channels, closely followed by Facebook.
There is, both here and abroad, a significant difference between the potential impact of advertising on a blog and the investment actually made in this channel. It is clear that there is a difference between an unpaid recommendation in an article and banner advertising. Bloggers in general take great care of their site and are careful about what they show and what they don't. In my case, I would not put advertising from an advertiser that I would not recommend without being paid for it.