Sample of the tips and tricks coming from the community
Posted: Mon Dec 23, 2024 5:40 am
Customer and support community
Customer and support communities allow potential customers to share their concerns, considerations, and questions with experts from the organization. This content reflects the considerations and dilemmas of people who are not yet sure. Existing customers (who are already convinced) can still ask questions in the forum or the product after purchase. This content sheds light on everything you will encounter once you have the product.
This way, visitors to the customer forum can read all the arguments, opinions and considerations that play a role in the pre- and post-purchase process online. In addition, it enables the organization to position itself as a helpful expert. You can already sense that this has a very guiding effect on the final decision of customers.
T-Mobile has such a customer forum. They have gone one step further to assist potential customers with their purchase. On the product pages of the various devices, the user-generated content of their forum is unlocked in widgets. If you are considering an iPhone 6 , you can find frequently asked questions and tips and tricks on a device hong kong mobile number search help page. Based on all that information (business and informal) you can make a well-considered assessment.
tips and tricks
3. Loyalty phase: more purchases by the community
Various studies also show that online communities also promote customer retention. For example, the scientific article 'The influence of C2C communications in online brand communities on customer purchase behavior' shows that communities not only influence the purchasing process, but also customer loyalty. It is interesting to report that even negative customer voices in the community do not have a destructive effect on this. What turned out? Customers who communicated more often and more with other customers in the community made more purchases in total and also bought more different products.
The Salesforce community (including CRM system) is therefore so important to the company. Erica Kuhl, their community manager, showed that customer retention could be directly linked to community activity. Through data , she was able to show, among other things, that people who had been active in their customer community in the past three months had spent twice as much. The adoption of their software also appeared to be much greater among community members than non-members.
Customer and support communities allow potential customers to share their concerns, considerations, and questions with experts from the organization. This content reflects the considerations and dilemmas of people who are not yet sure. Existing customers (who are already convinced) can still ask questions in the forum or the product after purchase. This content sheds light on everything you will encounter once you have the product.
This way, visitors to the customer forum can read all the arguments, opinions and considerations that play a role in the pre- and post-purchase process online. In addition, it enables the organization to position itself as a helpful expert. You can already sense that this has a very guiding effect on the final decision of customers.
T-Mobile has such a customer forum. They have gone one step further to assist potential customers with their purchase. On the product pages of the various devices, the user-generated content of their forum is unlocked in widgets. If you are considering an iPhone 6 , you can find frequently asked questions and tips and tricks on a device hong kong mobile number search help page. Based on all that information (business and informal) you can make a well-considered assessment.
tips and tricks
3. Loyalty phase: more purchases by the community
Various studies also show that online communities also promote customer retention. For example, the scientific article 'The influence of C2C communications in online brand communities on customer purchase behavior' shows that communities not only influence the purchasing process, but also customer loyalty. It is interesting to report that even negative customer voices in the community do not have a destructive effect on this. What turned out? Customers who communicated more often and more with other customers in the community made more purchases in total and also bought more different products.
The Salesforce community (including CRM system) is therefore so important to the company. Erica Kuhl, their community manager, showed that customer retention could be directly linked to community activity. Through data , she was able to show, among other things, that people who had been active in their customer community in the past three months had spent twice as much. The adoption of their software also appeared to be much greater among community members than non-members.