How to engage and nurture leads to sell more
Posted: Sat Feb 22, 2025 8:43 am
In an increasingly evolved and technological world, converting potential customers into leads is not enough …
People stopped looking only for price and to meet their needs quickly and started looking for services that generate trust and authority.
Therefore, it is essential to have a lead engagement and nurturing strategy!
The main reason for this?
Well, personalizing service and solutions today is the greatest asset you can have, since each prospect comes to your company with a different situation.
Some are ready to buy, others are still in doubt and there are also those who are far from taking out their credit card.
Therefore, lead nurturing is here to help you develop all these leads, regardless of each one’s scenario, into sales!
So, if you understand that your business needs tactics to engage Qatar telegram data nurture your contact list , come with me and discover our best tips!
In general, we can say that it is the education of leads that arrive or are prospected.
And this learning can be about the ideal solution for the demands that this lead has, about your service and even about how it works in the lead's niche, in the ICP and other topics of their business.
Please note that we are not talking about a sequence of messages that present how incredible your product is, but rather content that can help the lead understand what the best solution to their pain is!
Now, how can this improve the conversion of leads into opportunities for your business? Well, the statistics don’t lie!
According to studies by the consultancy Forrester, nurtured leads generate 20% more purchasing opportunities than non-nurtured leads and lead nurturing results in 50% more sales with 33% less investment.
In other words, by adding this step to your sales process you won't spend as much on investments and you'll sell a lot more!
Of course, if you receive an offer without being interested in making a purchase, you are unlikely to accept it , right?
In the case of B2B companies, it's the same thing! Not to mention that, due to the number of decision makers, higher average ticket and complexity of the sale, B2B customers do not make impulse purchases .
Therefore, it is very likely that this type of practice will not only drive the lead away from your company, but it will also leave your company with a reputation that is not as good as it could possibly be…
In addition, another interesting advantage is the selection that engagement and lead nurturing make with contacts. This way, your sales team doesn't waste time with leads that are not in the purchase decision phase!
Finally, the great benefits of this sales strategy include improved relationships with leads and reduced Customer Acquisition Costs!
People stopped looking only for price and to meet their needs quickly and started looking for services that generate trust and authority.
Therefore, it is essential to have a lead engagement and nurturing strategy!
The main reason for this?
Well, personalizing service and solutions today is the greatest asset you can have, since each prospect comes to your company with a different situation.
Some are ready to buy, others are still in doubt and there are also those who are far from taking out their credit card.
Therefore, lead nurturing is here to help you develop all these leads, regardless of each one’s scenario, into sales!
So, if you understand that your business needs tactics to engage Qatar telegram data nurture your contact list , come with me and discover our best tips!
In general, we can say that it is the education of leads that arrive or are prospected.
And this learning can be about the ideal solution for the demands that this lead has, about your service and even about how it works in the lead's niche, in the ICP and other topics of their business.
Please note that we are not talking about a sequence of messages that present how incredible your product is, but rather content that can help the lead understand what the best solution to their pain is!
Now, how can this improve the conversion of leads into opportunities for your business? Well, the statistics don’t lie!
According to studies by the consultancy Forrester, nurtured leads generate 20% more purchasing opportunities than non-nurtured leads and lead nurturing results in 50% more sales with 33% less investment.
In other words, by adding this step to your sales process you won't spend as much on investments and you'll sell a lot more!
Of course, if you receive an offer without being interested in making a purchase, you are unlikely to accept it , right?
In the case of B2B companies, it's the same thing! Not to mention that, due to the number of decision makers, higher average ticket and complexity of the sale, B2B customers do not make impulse purchases .
Therefore, it is very likely that this type of practice will not only drive the lead away from your company, but it will also leave your company with a reputation that is not as good as it could possibly be…
In addition, another interesting advantage is the selection that engagement and lead nurturing make with contacts. This way, your sales team doesn't waste time with leads that are not in the purchase decision phase!
Finally, the great benefits of this sales strategy include improved relationships with leads and reduced Customer Acquisition Costs!