Make your case study easy to find
Posted: Sat Feb 22, 2025 8:34 am
Implement a strategy to ensure your case studies are easy to find. Place them prominently on your website, optimize them for search engines, and promote them through various channels to maximize exposure.
Ensure that your case studies are easily accessible to prospective customers. Create a dedicated page on your website or include them in your resources section. Promote them through social media and email marketing to maximize visibility.
Successful Case Study Examples
A beneficial way to begin creating your own case studies is to look at other armenia cell phone number list offerings already out there. From these, you can discover what you like or dislike about them and tailor a strategy for how to present yours in an engaging and captivating way befitting your particular brand voice. Here are a few to get you started.
How 6Connex Doubled Their Traffic and Increased Their CTR by 25% In Just One Year
Seeking to gain a status of higher authority within the exploding virtual events industry, 6Connex examined the content they were currently offering, assessed performance, and began to refine their SEO strategy.
The marketing team concluded that what they needed was more long-form content to meet the goal of providing customers with in-depth information to further position them as an authority in their field.
Partnering with Rock Content’s WriterAccess, 6Connex outsourced their blog writing to experienced content creators already knowledgeable in event planning. These content creators took over the numerous tasks of writing SEO-strategized blog posts, creating authoritative long-form content in less time than it would have taken their in-house marketing team.
As a result, 6Connex saw a doubling of web traffic, a 35% boost in page views, and a 25% increase in click-through rates (CTRs).
Why is it a good example?
What stands out in this case study is the way in which it is told.
It provides a glimpse of how the need for long-form content arose, how they sought to resolve it efficiently, and future plans to continue a consistent offering of authoritative content going forward.
Overall, the case study shows how working with Rock Content’s WriterAccess is a complementary addition to their own in-house efforts to improve SEO and position themselves as an authority in the virtual events planning industry.
A few things to take away from this case study and to incorporate into your own include:
Show the value of your product or service, as this one shows the value of WriterAccess services.
Mention your product or service early on in the case study and provide a way for readers to learn more (e.g., anchor text with a link).
Make it more personal by incorporating quotes (in this case, the informative quotes come directly from the marketing coordinator). By including customer quotes, it shows that you reached out to the client directly and included important parts of that interview to tell the story.
Avoid direct praise for your company, product, or service. Remember, case studies are about the customer, not you.
Make your case study simple and easy to read.
Insert visuals showcasing the achieved results.
Insert a CTA at the bottom of your case study that ties in with the services and results of the case study itself.
Korn Ferry Engages Audiences and Improves User Experience with Data-Driven Content
Global organizational consulting firm Korn Ferry consists of three business lines, all of which require their own unique content. This task alone challenged their in-house marketing team, stretching them thin when attempting to create insightful content for each one. Another issue facing the firm was how to capture more information about potential leads.
This case study lays out the marketing challenges faced by Korn Ferry in a storytelling fashion, relatable to others in a similar position.
Ensure that your case studies are easily accessible to prospective customers. Create a dedicated page on your website or include them in your resources section. Promote them through social media and email marketing to maximize visibility.
Successful Case Study Examples
A beneficial way to begin creating your own case studies is to look at other armenia cell phone number list offerings already out there. From these, you can discover what you like or dislike about them and tailor a strategy for how to present yours in an engaging and captivating way befitting your particular brand voice. Here are a few to get you started.
How 6Connex Doubled Their Traffic and Increased Their CTR by 25% In Just One Year
Seeking to gain a status of higher authority within the exploding virtual events industry, 6Connex examined the content they were currently offering, assessed performance, and began to refine their SEO strategy.
The marketing team concluded that what they needed was more long-form content to meet the goal of providing customers with in-depth information to further position them as an authority in their field.
Partnering with Rock Content’s WriterAccess, 6Connex outsourced their blog writing to experienced content creators already knowledgeable in event planning. These content creators took over the numerous tasks of writing SEO-strategized blog posts, creating authoritative long-form content in less time than it would have taken their in-house marketing team.
As a result, 6Connex saw a doubling of web traffic, a 35% boost in page views, and a 25% increase in click-through rates (CTRs).
Why is it a good example?
What stands out in this case study is the way in which it is told.
It provides a glimpse of how the need for long-form content arose, how they sought to resolve it efficiently, and future plans to continue a consistent offering of authoritative content going forward.
Overall, the case study shows how working with Rock Content’s WriterAccess is a complementary addition to their own in-house efforts to improve SEO and position themselves as an authority in the virtual events planning industry.
A few things to take away from this case study and to incorporate into your own include:
Show the value of your product or service, as this one shows the value of WriterAccess services.
Mention your product or service early on in the case study and provide a way for readers to learn more (e.g., anchor text with a link).
Make it more personal by incorporating quotes (in this case, the informative quotes come directly from the marketing coordinator). By including customer quotes, it shows that you reached out to the client directly and included important parts of that interview to tell the story.
Avoid direct praise for your company, product, or service. Remember, case studies are about the customer, not you.
Make your case study simple and easy to read.
Insert visuals showcasing the achieved results.
Insert a CTA at the bottom of your case study that ties in with the services and results of the case study itself.
Korn Ferry Engages Audiences and Improves User Experience with Data-Driven Content
Global organizational consulting firm Korn Ferry consists of three business lines, all of which require their own unique content. This task alone challenged their in-house marketing team, stretching them thin when attempting to create insightful content for each one. Another issue facing the firm was how to capture more information about potential leads.
This case study lays out the marketing challenges faced by Korn Ferry in a storytelling fashion, relatable to others in a similar position.