Succeeding online with your e-commerce is not an easy path. There are many factors that come into play and in this post we are going to focus on the last part of the conversion funnel: the checkout .
You can have the best product in the world at the best price and reach your target audience, who are eager to pull out their credit card to buy from you. However, if your website doesn't respond at the key moment, you can kiss those sales goodbye.
At Roashunter, we've had hundreds of clients and seen countless checkouts. We know what the best practices are, and we're going to summarize them all. There's one phrase that you can apply to almost every point we're going to go over: less is more .
The simpler, the better
Shopify is one of the CMS that sets trends in every change it makes to its checkout due to the amount of information it manages from all its stores. In fact, the new Woocommerce templates are almost identical. So having Shopify as a reference is a good clue.
Their checkouts are simple and in their architectural industry email list latest update they present everything in one step where the user sees the requested data at a glance . This usually works better than a complex checkout. It is important that the user knows when the process will end .
This doesn't mean that a multi-step checkout doesn't convert well. We have clients with checkouts like that that convert well. But the goal is to make it easy for users and trends are moving towards very simple interfaces .
Don't take anything for granted
Explain everything you consider relevant to users. If I get to the checkout without knowing, for example, how long it will take for the order to arrive, I already have a big doubt.
Imagine that I have a doubt and I have to abandon the checkout to review it on the shipping and returns information page.
Removing a user from the checkout because they are not clear about the conditions is the worst thing that can happen!
Explain how long the shipping process takes and make this clear on both the product page and at checkout.
Ask for the minimum information
Is it necessary to ask the company where the client works? Or to ask for their ID? Well, from a legal point of view, the ID is mandatory. At Roashunter we do not encourage you to break the law, but the truth is that not even multinationals with origins in Galicia ask for your ID.
Therefore, the less information you ask the customer for, the less effort you require and the less barriers that can prevent the purchase.