Open rate is straightforward: it's the percentage
Posted: Sat Feb 22, 2025 7:05 am
Open rate is calculated as: (Total number of emails opened / Number of emails sent) * 100
Knowing your open rate can help you identify areas where you should improve your email marketing, most often it's the sender name and subject line .
Low open rates are often attributed to poorly malta phone number data written or unattractive subject lines, so consider A/B testing your subject lines to see which ones resonate best with your audience. Also, try experimenting with your sender name to see if your open rates improve.
3. Click-through rate
Click-through rate refers to the percentage of email recipients who click on one or more links in a given email.
Click-through rate is calculated as: (Number of recipients who click on at least one link / Number of emails sent) * 100
Click-through rate is probably the most popular email marketing metric , and for good reason: Click-through rate helps you determine whether your email campaign is working. Are your emails engaging your recipients to learn more about your business, services, and products? If so, they’re clicking on at least one link.
Track click-through rates over time to see if your email campaigns are improving.
email campaign - click-through rate
4. Conversion rate
Email conversion rate measures the percentage of email recipients who opened the message, clicked on a link, and took the desired action , such as downloading content or making a purchase.
You calculate the conversion rate as: (number of recipients who completed the required action / number of emails sent) * 100
Your conversion rate is one of the most important email marketing KPIs . Your emails should include a call to action that is directly related to the goal of your email campaign. The conversion rate will clearly tell you if your call to action is working – that is, if your email campaign is working.
Knowing your open rate can help you identify areas where you should improve your email marketing, most often it's the sender name and subject line .
Low open rates are often attributed to poorly malta phone number data written or unattractive subject lines, so consider A/B testing your subject lines to see which ones resonate best with your audience. Also, try experimenting with your sender name to see if your open rates improve.
3. Click-through rate
Click-through rate refers to the percentage of email recipients who click on one or more links in a given email.
Click-through rate is calculated as: (Number of recipients who click on at least one link / Number of emails sent) * 100
Click-through rate is probably the most popular email marketing metric , and for good reason: Click-through rate helps you determine whether your email campaign is working. Are your emails engaging your recipients to learn more about your business, services, and products? If so, they’re clicking on at least one link.
Track click-through rates over time to see if your email campaigns are improving.
email campaign - click-through rate
4. Conversion rate
Email conversion rate measures the percentage of email recipients who opened the message, clicked on a link, and took the desired action , such as downloading content or making a purchase.
You calculate the conversion rate as: (number of recipients who completed the required action / number of emails sent) * 100
Your conversion rate is one of the most important email marketing KPIs . Your emails should include a call to action that is directly related to the goal of your email campaign. The conversion rate will clearly tell you if your call to action is working – that is, if your email campaign is working.