Google Ads for E-commerce: How does it work?
Posted: Sat Feb 22, 2025 7:02 am
Google Ads is Google 's paid advertising tool . It is through it that most companies can increase the visibility of their e-commerce .
This tool promotes ads and always places your product at the top of online searches, allowing your online store to gain much more notoriety.
But how does it work?
Imagine you want to buy sneakers, clothes or any specific product, you open the Google search engine, type what you want, and that's it!
The first results that appear, starting with the word “ad” were paid to be there and that’s how Google Ads works .
I don't even need to say that obviously these sponsored indonesia telegram data are the ones that are clicked the most and convey the most credibility, right?
So if your e-commerce doesn't have ads yet, keep reading, put our tips into practice and start enjoying all the advantages of Google Ads as soon as possible !
Why choose Google over Social Networks?
The main search engines have their advertising services, however, Google is undoubtedly the main one for your company to get started.
After all, this is a website that generated a monthly average of 3 billion searches from users in 2015, and is the public's main reference when it comes to searching the web.
In addition, Google offers some free complementary tools that make all the difference in planning and analyzing your campaigns.
Google Keyword Planner, for example, is used to research and identify the best keywords for ads, while Google Analytics provides detailed reports about your website, allowing you to analyze what has been working in your strategies.
The step-by-step guide to advertising your e-commerce on Google Ads
Define your goal
Before you create a Google Ads campaign for your e-commerce , you need to know what you are trying to achieve, this includes defining your goals, preparing what you need for your campaign, your budget and more.
So, first of all ask yourself: What do I want with this ad and where will I take my customers?
Write down your goals and target your post to each of them separately. This way you will be able to analyze your results much better.
Set your budget
Google Ads allows you to set an average daily budget for your campaigns, which you can change at any time. This budget is the average amount you would like to spend per day throughout the month.
Knowing this information, it is possible to have a basis of how many people will be reached and how much is necessary to invest to achieve your results.
But even though you set this average value, it is important to know that Google Ads can spend up to double what you set on certain days.
But be careful, this does not mean that the ad is wasting your money, on the contrary.
What happens is that Google's platform analyzes various signals from your account and market, and then allocates your budget to days that will bring you more results, compensating for days that are quieter.
Define your customers
Once you know your goals and where you’re going to drive your traffic, you need to know who you’re targeting and how to reach them with a strong message.
Using keywords and being very specific with your product are some ways to do this.
For example, imagine you own a clothing store and your campaign objective is to increase your sales.
Your keywords can be defined according to the item you want to advertise, such as: Women's t-shirts, men's t-shirts, t-shirts...
It is also important to direct your customers to a specific page, such as: www.yoursitehere.com.br/CAMISETAS.
These points, in addition to making your customer's navigation much more fluid, intuitive, and directing attention to what you want, without distractions from the rest of the website, also improve the results of your Google Ads campaign .
Develop a strong message
You don’t need to have all of your ad copy and headlines ready weeks in advance, but it’s important to prepare the content and what you want to convey to your customer.
It is necessary to master your business and highlight your differences, for example:
What makes your t-shirt special? Price? Quality of material? What will make your customer click on your page and not your competitor's?
Keeping these questions in mind can help you highlight the important points of your ad.
Call-to-Action
Call-to-Action is excellent for conversions and is very common on websites, emails and ads, indicating to the user what should be done.
Generally, a Call-to-Action is a link or a button, with a highlighted color, and uses terms such as “access” and “click”.
The ideal is to carry out some tests to understand which call your customer interacts with the most.
Measure your success
Google Ads for e-commerce is not a “set it and forget it” kind of thing.
You need to analyze your results and shape your ads according to your goals.
Every campaign behaves differently, plan, review and adjust the details daily.
Even if your campaign is performing well, it's important to look at some important metrics in your properties dashboard on a weekly basis, such as clicks, impressions, cost per click, conversions, cost per conversion, and your average cost per conversion.
This tool promotes ads and always places your product at the top of online searches, allowing your online store to gain much more notoriety.
But how does it work?
Imagine you want to buy sneakers, clothes or any specific product, you open the Google search engine, type what you want, and that's it!
The first results that appear, starting with the word “ad” were paid to be there and that’s how Google Ads works .
I don't even need to say that obviously these sponsored indonesia telegram data are the ones that are clicked the most and convey the most credibility, right?
So if your e-commerce doesn't have ads yet, keep reading, put our tips into practice and start enjoying all the advantages of Google Ads as soon as possible !
Why choose Google over Social Networks?
The main search engines have their advertising services, however, Google is undoubtedly the main one for your company to get started.
After all, this is a website that generated a monthly average of 3 billion searches from users in 2015, and is the public's main reference when it comes to searching the web.
In addition, Google offers some free complementary tools that make all the difference in planning and analyzing your campaigns.
Google Keyword Planner, for example, is used to research and identify the best keywords for ads, while Google Analytics provides detailed reports about your website, allowing you to analyze what has been working in your strategies.
The step-by-step guide to advertising your e-commerce on Google Ads
Define your goal
Before you create a Google Ads campaign for your e-commerce , you need to know what you are trying to achieve, this includes defining your goals, preparing what you need for your campaign, your budget and more.
So, first of all ask yourself: What do I want with this ad and where will I take my customers?
Write down your goals and target your post to each of them separately. This way you will be able to analyze your results much better.
Set your budget
Google Ads allows you to set an average daily budget for your campaigns, which you can change at any time. This budget is the average amount you would like to spend per day throughout the month.
Knowing this information, it is possible to have a basis of how many people will be reached and how much is necessary to invest to achieve your results.
But even though you set this average value, it is important to know that Google Ads can spend up to double what you set on certain days.
But be careful, this does not mean that the ad is wasting your money, on the contrary.
What happens is that Google's platform analyzes various signals from your account and market, and then allocates your budget to days that will bring you more results, compensating for days that are quieter.
Define your customers
Once you know your goals and where you’re going to drive your traffic, you need to know who you’re targeting and how to reach them with a strong message.
Using keywords and being very specific with your product are some ways to do this.
For example, imagine you own a clothing store and your campaign objective is to increase your sales.
Your keywords can be defined according to the item you want to advertise, such as: Women's t-shirts, men's t-shirts, t-shirts...
It is also important to direct your customers to a specific page, such as: www.yoursitehere.com.br/CAMISETAS.
These points, in addition to making your customer's navigation much more fluid, intuitive, and directing attention to what you want, without distractions from the rest of the website, also improve the results of your Google Ads campaign .
Develop a strong message
You don’t need to have all of your ad copy and headlines ready weeks in advance, but it’s important to prepare the content and what you want to convey to your customer.
It is necessary to master your business and highlight your differences, for example:
What makes your t-shirt special? Price? Quality of material? What will make your customer click on your page and not your competitor's?
Keeping these questions in mind can help you highlight the important points of your ad.
Call-to-Action
Call-to-Action is excellent for conversions and is very common on websites, emails and ads, indicating to the user what should be done.
Generally, a Call-to-Action is a link or a button, with a highlighted color, and uses terms such as “access” and “click”.
The ideal is to carry out some tests to understand which call your customer interacts with the most.
Measure your success
Google Ads for e-commerce is not a “set it and forget it” kind of thing.
You need to analyze your results and shape your ads according to your goals.
Every campaign behaves differently, plan, review and adjust the details daily.
Even if your campaign is performing well, it's important to look at some important metrics in your properties dashboard on a weekly basis, such as clicks, impressions, cost per click, conversions, cost per conversion, and your average cost per conversion.