Stop using boring headlines if you are not interested in getting new readers
Posted: Mon Dec 23, 2024 5:27 am
The cool crowd at school recess has decided that flashy titles aren't cool anymore. Listen to them if you think good content doesn't need promotion.
Carlos Bravo4
Yes, I am one of those who frequently uses catchy headlines on his blog. If you are a regular reader, this is not something that will surprise you. Lately I have been reading many posts where some bloggers are making fun of this blogging technique .
Boring headlinesPhoto rights by Fotolia
When you scroll through Twitter and blog posts you sometimes get the feeling of being in a school playground. In one corner are the “cool” cliques and in the other the “nerds” . Ignore what those who feel jewelry store email list uperior and think they don’t have to do their homework say. We already know that at the end of the day it is the geeks who conquer the world…
Not everything is worth it in the headlines
Many of those who are tired of flashy headlines at the end of the day end up clicking on the post. I like to compare it to my friends who play jokes on my wife for reading gossip magazines and who as soon as they feel unobserved they already have it in their hands studying it with great interest.
We must distinguish between the use and abuse of eye-catching headlines. The latter obviously also exists. Counting this post, I have used more aggressive headlines on 3 out of 7 days this week. It is playing with fire that can burn your blog if you do not use it carefully:
Don't be boring : variation and surprise are essential elements of a blog. Don't be predictable by always following the same steps. Starting each post with a number or other type of catchy headline will eventually tire your reader out.
Cultural factor : we live in Spain. People do not trust anything you tell them when they do not know you. It is also easy to confuse attracting attention with “sold smoke” .
Deliver 120% : This is why you should always deliver 120% of what you promise in your headline. A disappointed user will not come back and will tell their entire neighborhood on Twitter that your content does not deliver what it promises.
Carlos Bravo4
Yes, I am one of those who frequently uses catchy headlines on his blog. If you are a regular reader, this is not something that will surprise you. Lately I have been reading many posts where some bloggers are making fun of this blogging technique .
Boring headlinesPhoto rights by Fotolia
When you scroll through Twitter and blog posts you sometimes get the feeling of being in a school playground. In one corner are the “cool” cliques and in the other the “nerds” . Ignore what those who feel jewelry store email list uperior and think they don’t have to do their homework say. We already know that at the end of the day it is the geeks who conquer the world…
Not everything is worth it in the headlines
Many of those who are tired of flashy headlines at the end of the day end up clicking on the post. I like to compare it to my friends who play jokes on my wife for reading gossip magazines and who as soon as they feel unobserved they already have it in their hands studying it with great interest.
We must distinguish between the use and abuse of eye-catching headlines. The latter obviously also exists. Counting this post, I have used more aggressive headlines on 3 out of 7 days this week. It is playing with fire that can burn your blog if you do not use it carefully:
Don't be boring : variation and surprise are essential elements of a blog. Don't be predictable by always following the same steps. Starting each post with a number or other type of catchy headline will eventually tire your reader out.
Cultural factor : we live in Spain. People do not trust anything you tell them when they do not know you. It is also easy to confuse attracting attention with “sold smoke” .
Deliver 120% : This is why you should always deliver 120% of what you promise in your headline. A disappointed user will not come back and will tell their entire neighborhood on Twitter that your content does not deliver what it promises.