That type of content is also useful for educational purposes.
Posted: Sat Feb 22, 2025 6:49 am
After all, you can use it to teach people more about their problems and possible solutions. While they’re making choices, they also learn a lot about their interests, which helps them solve pain points.
Types of Interactive Content
Now, let’s analyze the most common types of dynamic content out there.
One of them is the interactive eBook that we previously mentioned.
That’s an eBook with a lot of different chapters on it, just like the traditional saudi arabia cell phone number list one. But the key feature is: the reader chooses what to read, and the information is tailored to their choices.
Thus, you have a piece that helps many people differently.
Another example is a quiz, which is a very popular type. It’s a set of questions that engage users by getting real answers from them about a certain subject.
You can also have a calculator, a tool that helps prospects find math results to their problems. They can calculate the ROI or another KPI, as well as calculate how much money they will save if they use your product.
Self-assessments are a good idea too. Many of them come in the form of a personality test, for example.
Surveys and polls are also great because it involves people with questions while collecting answers and valuable data.
We can also tell a story using an infographic. That’s a very powerful tool to do so because it’s visually interesting. In the same way, an interactive map can be used.
Best Practices for Interactive Content Development
Here are some good practices for your interactive content development.
First off, you can try changing the content you already have, as a way to redesign the strategies. That’s interesting because it requires way less effort than starting from scratch.
Also, it stays on the same topic you’ve been discussing over the years.
Another thing to remember: always measure and monitor your results. If you switch to a non-static approach, that’s because you want to know your customers’ preferences. In order to do that, it’s important to measure and collect data with certain KPIs.
To become interactive, you will have to get creative. But how do you know what really works with your audience? The answer is testing.
Specifically, you can use A/B testing to experiment with different versions of a piece. For instance, one set may be built with a headline, and the other with a different one. Also, your team can change the copy and the questions to see what’s better.
Once you’ve created content, and everything is in place, don’t forget to promote and get your ideas spread all over the internet. This way, you can find your audience and properly engage them.
Another important tip is to consider the buyer’s journey as you produce.
Let’s look at a traditional, three-way marketing funnel, with awareness, consideration, and decision. Some types of interaction are perfect for the first stage, like quizzes, polls, and infographics.
They are good at grabbing attention to the copy and also to the business.
In the second stage, you can use white papers, eBooks, assessments, and benchmark assessments. As for the final stage, you can choose among a ROI calculator, galleries, product pickers, and surveys.
Successful Interactive Content Strategies
Now, let’s look at some successful examples of strategies with interactive content development. Those were produced with ion’s assistance.
Types of Interactive Content
Now, let’s analyze the most common types of dynamic content out there.
One of them is the interactive eBook that we previously mentioned.
That’s an eBook with a lot of different chapters on it, just like the traditional saudi arabia cell phone number list one. But the key feature is: the reader chooses what to read, and the information is tailored to their choices.
Thus, you have a piece that helps many people differently.
Another example is a quiz, which is a very popular type. It’s a set of questions that engage users by getting real answers from them about a certain subject.
You can also have a calculator, a tool that helps prospects find math results to their problems. They can calculate the ROI or another KPI, as well as calculate how much money they will save if they use your product.
Self-assessments are a good idea too. Many of them come in the form of a personality test, for example.
Surveys and polls are also great because it involves people with questions while collecting answers and valuable data.
We can also tell a story using an infographic. That’s a very powerful tool to do so because it’s visually interesting. In the same way, an interactive map can be used.
Best Practices for Interactive Content Development
Here are some good practices for your interactive content development.
First off, you can try changing the content you already have, as a way to redesign the strategies. That’s interesting because it requires way less effort than starting from scratch.
Also, it stays on the same topic you’ve been discussing over the years.
Another thing to remember: always measure and monitor your results. If you switch to a non-static approach, that’s because you want to know your customers’ preferences. In order to do that, it’s important to measure and collect data with certain KPIs.
To become interactive, you will have to get creative. But how do you know what really works with your audience? The answer is testing.
Specifically, you can use A/B testing to experiment with different versions of a piece. For instance, one set may be built with a headline, and the other with a different one. Also, your team can change the copy and the questions to see what’s better.
Once you’ve created content, and everything is in place, don’t forget to promote and get your ideas spread all over the internet. This way, you can find your audience and properly engage them.
Another important tip is to consider the buyer’s journey as you produce.
Let’s look at a traditional, three-way marketing funnel, with awareness, consideration, and decision. Some types of interaction are perfect for the first stage, like quizzes, polls, and infographics.
They are good at grabbing attention to the copy and also to the business.
In the second stage, you can use white papers, eBooks, assessments, and benchmark assessments. As for the final stage, you can choose among a ROI calculator, galleries, product pickers, and surveys.
Successful Interactive Content Strategies
Now, let’s look at some successful examples of strategies with interactive content development. Those were produced with ion’s assistance.