Cold email that converts: how to create it
Posted: Sat Feb 22, 2025 6:25 am
The task of creating an email for the first interaction is not easy, right? Imagine writing a cold email that converts more and even increases your sales?
Almost an unattainable dream…
But, notice I said almost , do you know why?
Well, because today you will learn how to create the best cold email for your company! Outbound prospecting is still a very effective method for bringing in new customers, however, it needs to be conducted in the right way to generate good results and opportunities.
So, come with me and I have 5 tips to solve this issue!
Cold mail, SPAM and email marketing: what's the difference?
First of all, cold mail is the email we send to make the UAE telegram data first contact with a person who has the profile to be a potential customer. In other words, companies look at their ICP and identify people who have all the necessary characteristics to want their solution.
Then, capturing these contacts from email lists to prospect – whether ready-made or created by the sales team itself – they approach these people offering their services.
However, these people are generally not expecting this interaction and, therefore, this practice is completely disregarded.
But, we will show you that this terror is unnecessary and that it is possible to make good contact without fear!
Advantages and disadvantages of cold mail
In this context, this practice is ideal for those who have a very large contact list , in addition to being less invasive than a cold call , for example.
Furthermore, we can also understand cold mail as being easier to maintain and scalable and, of course, it allows you to use different visual appeals , which is not possible in speech.
On the other hand, you can't always speak to the decision-maker, as it's difficult for them to take care of their own emails or even disclose them.
Furthermore, there is a chance that this potential customer will no longer use that email address, which makes your effort in vain . Another problem is when your emails are mistaken for SPAM and are ignored!
Okay, but what to do with this information?
In my case, I'm going to help you break down all these objections about cold mail and help you build one that will generate conversions and good opportunities!
Let's go?
Cold mail, SPAM and email marketing: what's the difference?
Of course, cold mail and SPAM are not the same thing , even though both are based on the principle of sending emails to a lead who has not requested contact!
So, among the main differences between cold mail and SPAM are:
. Cold mail presents a clear value proposition to the lead receiving the material;
. In cold mail, the content is focused on the consumer and their needs , and messages are not sent en masse;
. Cold mail is personalized and humanized;
. Cold mail aims to gain the lead's trust to advance the dialogue;
. Spam is a generic , non-personalized message. This means that the company doesn't care who receives the email.
There are also considerable differences between cold mail and email marketing. Thus, in addition to being more formal, email marketing is expected . In other words, the person signs up precisely to receive that message.
In this way, the two are not the same thing, but they can be combined. Therefore, while cold mail GENERATES an opportunity, email marketing NOURISHES that opportunity!
So, let's create a cold email that doesn't even have email marketing characteristics, much less SPAM?
Almost an unattainable dream…
But, notice I said almost , do you know why?
Well, because today you will learn how to create the best cold email for your company! Outbound prospecting is still a very effective method for bringing in new customers, however, it needs to be conducted in the right way to generate good results and opportunities.
So, come with me and I have 5 tips to solve this issue!
Cold mail, SPAM and email marketing: what's the difference?
First of all, cold mail is the email we send to make the UAE telegram data first contact with a person who has the profile to be a potential customer. In other words, companies look at their ICP and identify people who have all the necessary characteristics to want their solution.
Then, capturing these contacts from email lists to prospect – whether ready-made or created by the sales team itself – they approach these people offering their services.
However, these people are generally not expecting this interaction and, therefore, this practice is completely disregarded.
But, we will show you that this terror is unnecessary and that it is possible to make good contact without fear!
Advantages and disadvantages of cold mail
In this context, this practice is ideal for those who have a very large contact list , in addition to being less invasive than a cold call , for example.
Furthermore, we can also understand cold mail as being easier to maintain and scalable and, of course, it allows you to use different visual appeals , which is not possible in speech.
On the other hand, you can't always speak to the decision-maker, as it's difficult for them to take care of their own emails or even disclose them.
Furthermore, there is a chance that this potential customer will no longer use that email address, which makes your effort in vain . Another problem is when your emails are mistaken for SPAM and are ignored!
Okay, but what to do with this information?
In my case, I'm going to help you break down all these objections about cold mail and help you build one that will generate conversions and good opportunities!
Let's go?
Cold mail, SPAM and email marketing: what's the difference?
Of course, cold mail and SPAM are not the same thing , even though both are based on the principle of sending emails to a lead who has not requested contact!
So, among the main differences between cold mail and SPAM are:
. Cold mail presents a clear value proposition to the lead receiving the material;
. In cold mail, the content is focused on the consumer and their needs , and messages are not sent en masse;
. Cold mail is personalized and humanized;
. Cold mail aims to gain the lead's trust to advance the dialogue;
. Spam is a generic , non-personalized message. This means that the company doesn't care who receives the email.
There are also considerable differences between cold mail and email marketing. Thus, in addition to being more formal, email marketing is expected . In other words, the person signs up precisely to receive that message.
In this way, the two are not the same thing, but they can be combined. Therefore, while cold mail GENERATES an opportunity, email marketing NOURISHES that opportunity!
So, let's create a cold email that doesn't even have email marketing characteristics, much less SPAM?