Example 3: Driving app installs with Audience Network
Posted: Sat Feb 22, 2025 5:55 am
A Japanese fitness app company used Audience Network to promote app installs. Audience Network is suitable for reaching a wide range of app users because it can deliver ads outside the Meta platform.
The campaign used banner ads that clearly introduced the app features to be highlighted, and included specific call-to-action phrases such as "Get started now" and "Try it for free."
The result was a 40%+ increase in new installs and a 15% panama mobile database reduction in CPA (cost per conversion) compared to previous campaigns.
Example 4: Strengthening branding in reels
This is a case study of a Japanese cosmetics manufacturer using Instagram Reels to strengthen their branding. This type of distribution platform can leave a strong impression in a short amount of time, and is particularly effective in reaching young people.
The campaign created short videos that symbolize the brand's unique worldview, introducing the products in natural everyday scenes, and included simple, easy-to-remember captions to increase brand awareness.
As a result, campaigns using Reels saw a 50% increase in engagement compared to regular posts, and they proved particularly appealing to the 18-24 year old audience.
The campaign used banner ads that clearly introduced the app features to be highlighted, and included specific call-to-action phrases such as "Get started now" and "Try it for free."
The result was a 40%+ increase in new installs and a 15% panama mobile database reduction in CPA (cost per conversion) compared to previous campaigns.
Example 4: Strengthening branding in reels
This is a case study of a Japanese cosmetics manufacturer using Instagram Reels to strengthen their branding. This type of distribution platform can leave a strong impression in a short amount of time, and is particularly effective in reaching young people.
The campaign created short videos that symbolize the brand's unique worldview, introducing the products in natural everyday scenes, and included simple, easy-to-remember captions to increase brand awareness.
As a result, campaigns using Reels saw a 50% increase in engagement compared to regular posts, and they proved particularly appealing to the 18-24 year old audience.