How to write the best podcast awareness sequence?
Posted: Sat Feb 22, 2025 5:54 am
Other podcast hosts may not immediately notice that you’re not a good fit for them and may start lining up potential topics. After a long and often frustrating discussion, you’ll likely come to this conclusion anyway and end the discussion in an awkward manner.
A third scenario is that you end up participating in the podcast anyway, but you don’t really know the audience and you don’t know what value you can bring to them. You risk making a fool of yourself and your brand. This is a complete waste of time and the opposite result from what you were hoping for.
In short, not doing the manual work wastes everyone's time, creates bad karma, and can hurt your brand image.
That's why I personally spend a lot of time going through the list to make sure I only contact podcasts that reach the right audience (the one we want to reach with Salesflare) and where our CEO, Jeroen, can add significant value.
When writing a cold email sequence, it’s important henan cell phone number list to do so with the idea that you’re sending it to one person at a time. This helps your email sound natural, like you’re actually sending it to that person, not an automated list of multiple people.
When it comes to podcasts, you have to put yourself in the host’s shoes. They may receive multiple emails a day from people offering to be guests. How can you stand out?
We send a personalized sequence of emails at scale using Salesflare’s built-in email workflows feature. Our podcast sequence is our best performing email sequence, with a 48% reply rate.
That means 48% of podcast hosts responded to us!
I'll walk you through each step of sending an email.
Email 1
Keep your email short and sweet. Let them know you took a look and it seems like a good fit, quickly let them know who you are, and establish your credibility. For example, “we’re the #1 CRM on Product Hunt.” (We could also say Salesflare is the highest rated on G2.com, but that might sound a little more appealing.)
A third scenario is that you end up participating in the podcast anyway, but you don’t really know the audience and you don’t know what value you can bring to them. You risk making a fool of yourself and your brand. This is a complete waste of time and the opposite result from what you were hoping for.
In short, not doing the manual work wastes everyone's time, creates bad karma, and can hurt your brand image.
That's why I personally spend a lot of time going through the list to make sure I only contact podcasts that reach the right audience (the one we want to reach with Salesflare) and where our CEO, Jeroen, can add significant value.
When writing a cold email sequence, it’s important henan cell phone number list to do so with the idea that you’re sending it to one person at a time. This helps your email sound natural, like you’re actually sending it to that person, not an automated list of multiple people.
When it comes to podcasts, you have to put yourself in the host’s shoes. They may receive multiple emails a day from people offering to be guests. How can you stand out?
We send a personalized sequence of emails at scale using Salesflare’s built-in email workflows feature. Our podcast sequence is our best performing email sequence, with a 48% reply rate.
That means 48% of podcast hosts responded to us!
I'll walk you through each step of sending an email.
Email 1
Keep your email short and sweet. Let them know you took a look and it seems like a good fit, quickly let them know who you are, and establish your credibility. For example, “we’re the #1 CRM on Product Hunt.” (We could also say Salesflare is the highest rated on G2.com, but that might sound a little more appealing.)