How to arouse interest in the audience on Instagram?
Posted: Sat Feb 22, 2025 4:43 am
You can use both organic and paid methods to engage your audience and prepare them for targeted advertising . Let's take a look at some of them now.
Audience research
One of the keys to engaging your audience is to provide them with content they want to see. That’s why you should start by doing your research and finding out what your users like the most. Use france phone number data Instagram’s analytics tools to examine your account to see which of your past organic posts have performed the best. The goal is to see which content has received the most likes, comments, or shares. If you publish video content , you should also consider the number of views.
After you’ve researched your account, you should examine the content on your competitors’ Instagram accounts to see which of their posts people are sharing, liking, or commenting on the most.
Once you find out what content is most popular, you can create more in a similar style that perfectly matches your audience's tastes.
Instagram
Create native video content
There are two types of content you can use to engage your audience: native content , such as photos and videos posted on Instagram, and content that redirects people to another website .
It's best to create more video content because Instagram allows you to create custom audience segments , which are made up of viewers of your videos that you can target with ads. Here are some top tips for creating and publishing native video content:
Keep videos short
You can post videos on Instagram that are up to 60 seconds long. That's not a lot, but if you want to get the most engagement , you should post videos even shorter - the ideal length is 26 seconds.
Audience research
One of the keys to engaging your audience is to provide them with content they want to see. That’s why you should start by doing your research and finding out what your users like the most. Use france phone number data Instagram’s analytics tools to examine your account to see which of your past organic posts have performed the best. The goal is to see which content has received the most likes, comments, or shares. If you publish video content , you should also consider the number of views.
After you’ve researched your account, you should examine the content on your competitors’ Instagram accounts to see which of their posts people are sharing, liking, or commenting on the most.
Once you find out what content is most popular, you can create more in a similar style that perfectly matches your audience's tastes.
Create native video content
There are two types of content you can use to engage your audience: native content , such as photos and videos posted on Instagram, and content that redirects people to another website .
It's best to create more video content because Instagram allows you to create custom audience segments , which are made up of viewers of your videos that you can target with ads. Here are some top tips for creating and publishing native video content:
Keep videos short
You can post videos on Instagram that are up to 60 seconds long. That's not a lot, but if you want to get the most engagement , you should post videos even shorter - the ideal length is 26 seconds.