prices do not mean low customer unit prices.
Posted: Mon Dec 23, 2024 5:15 am
At this stage, well-known brands have absolute pricing power and the ability to set absolute low prices. For example, an Apple phone worth 10,000 yuan is reduced by 10 yuan on an e-commerce platform and 10 yuan on an e-commerce platform. Obviously, the latter is cheaper. Apple phones are well-known brands with absolute pricing power, so the price reduction on the e-commerce platform has resulted in an absolute low price. Secondly, absolute pricing power and absolute low prices are not long-term stable. They will change with changes in industry competition and consumer environment. China's automobile industry and the automobile industry of various countries around the world are undergoing such a transformation.
In the process of iteration between electric malaysia phone number example vehicles and fuel vehicles, many Chinese electric vehicle brands have gradually grown into well-known brands through a cost-effective strategy and have begun to have absolute pricing power. This process forces well-known fuel vehicle brands to lower their prices. When launching electric vehicles, these well-known fuel vehicle brands even have to refer to the pricing of well-known Chinese electric vehicle brands and cannot set absolute prices according to their own brand awareness and influence. In any case, well-known brands will no longer need to be compared with other brands for a long time.
Since they have absolute pricing power, retailers and e-commerce platforms can achieve absolute low prices by discounting and reducing prices for well-known brands. 2. Comprehensive low-price strategy of retail e-commerce Well-known brands bring absolute low prices to e-commerce platforms and retail companies, while non-well-known brands and white-label products bring relatively low prices. Faced with these two types of merchants, how can retailers and e-commerce platforms implement a comprehensive low-price strategy? Well-known brands generally have a very strict price control system to ensure that the interests and stability of the channels will not be affected by continuous price cuts, which will damage the brand image and the long-term trust relationship with consumers in terms of cost-effectiveness.
In the process of iteration between electric malaysia phone number example vehicles and fuel vehicles, many Chinese electric vehicle brands have gradually grown into well-known brands through a cost-effective strategy and have begun to have absolute pricing power. This process forces well-known fuel vehicle brands to lower their prices. When launching electric vehicles, these well-known fuel vehicle brands even have to refer to the pricing of well-known Chinese electric vehicle brands and cannot set absolute prices according to their own brand awareness and influence. In any case, well-known brands will no longer need to be compared with other brands for a long time.
Since they have absolute pricing power, retailers and e-commerce platforms can achieve absolute low prices by discounting and reducing prices for well-known brands. 2. Comprehensive low-price strategy of retail e-commerce Well-known brands bring absolute low prices to e-commerce platforms and retail companies, while non-well-known brands and white-label products bring relatively low prices. Faced with these two types of merchants, how can retailers and e-commerce platforms implement a comprehensive low-price strategy? Well-known brands generally have a very strict price control system to ensure that the interests and stability of the channels will not be affected by continuous price cuts, which will damage the brand image and the long-term trust relationship with consumers in terms of cost-effectiveness.