The best solutions for B2B lead generation
Posted: Thu Feb 20, 2025 4:17 am
In a context where attention has become the main currency of exchange, companies are forced to revolutionize marketing to continue making profits. It is therefore natural to ask how to emerge from the background noise and create effective B2B lead generation .
This is where data comes to our aid to drive businesses towards success, but let’s take a closer look at what it is.
The data-driven strategy is made up of two distinct approaches:
Marketing analytics , which includes all kazakhstan cell phone number list those activities aimed at tracking and analyzing data;
Data-driven marketing , the process by which the data obtained is used to support strategic and operational decisions.
Through these methods, it is possible to have a clear overview of the customer journey and follow the lead step by step on their path to purchase.
The information obtained from the analysis allows the company to decide which potential customers to focus on and reach them at the right time with the right message. Let's now look in detail at how this can be done.
The data-driven process is developed in 3 steps: tracking, analysis and optimization.
Tracking
We have an infinite amount of data available, but which ones should we collect? It depends on your goals. Defining a measurement plan to transform marketing intentions into KPIs is the key to understanding what to focus on in this phase. Then we just have to choose the tool with which to start tracking, among the most used we find Google Analytics and Google Tag Manager.
Analyses
Now that we have collected our data, we need to work on it and to do this it is essential to build customized dashboards to group together in one place the information coming from different sources. Generally in this step we reconstruct the customer journey of the leads, we define the buyer personas and we use the analyses to allocate the budget in an optimal way.
Optimization
The last phase is the most important, because it gives meaning to the work done in the previous steps. After collecting and analyzing the data, these are used to improve the performance of marketing actions. How? By doing tests to understand if the implemented activities lead to achieving the expected results.
This is where data comes to our aid to drive businesses towards success, but let’s take a closer look at what it is.
The data-driven strategy is made up of two distinct approaches:
Marketing analytics , which includes all kazakhstan cell phone number list those activities aimed at tracking and analyzing data;
Data-driven marketing , the process by which the data obtained is used to support strategic and operational decisions.
Through these methods, it is possible to have a clear overview of the customer journey and follow the lead step by step on their path to purchase.
The information obtained from the analysis allows the company to decide which potential customers to focus on and reach them at the right time with the right message. Let's now look in detail at how this can be done.
The data-driven process is developed in 3 steps: tracking, analysis and optimization.
Tracking
We have an infinite amount of data available, but which ones should we collect? It depends on your goals. Defining a measurement plan to transform marketing intentions into KPIs is the key to understanding what to focus on in this phase. Then we just have to choose the tool with which to start tracking, among the most used we find Google Analytics and Google Tag Manager.
Analyses
Now that we have collected our data, we need to work on it and to do this it is essential to build customized dashboards to group together in one place the information coming from different sources. Generally in this step we reconstruct the customer journey of the leads, we define the buyer personas and we use the analyses to allocate the budget in an optimal way.
Optimization
The last phase is the most important, because it gives meaning to the work done in the previous steps. After collecting and analyzing the data, these are used to improve the performance of marketing actions. How? By doing tests to understand if the implemented activities lead to achieving the expected results.