Some experts believe that the ideal relationship between Customer Acquisition Cost and Life Cycle is one in which the latter is at least three times greater than the former. If this is not the case, it is necessary to evaluate the business model to improve profitability.
Inbound is a strategy that allows you to generate more and better prospects , aligning the marketing and sales departments to work together with them, qualify them and determine who requires more attention to successfully close the sale.
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What's so special about inbound?
Now, it’s time to talk about the benefits of implementing inbound to reduce our costs and extend our customers’ life cycle…
With Inbound, the goal is to attract prospects through digital assets , which helps reduce CAC as the focus is on converting prospects that fit your buyer profiles through valuable content integrating SEO tactics , thus increasing organic traffic to your website.
On the other hand, it uses a sales funnel that corresponds to the purchasing journey of prospects, from when they are visitors until they are ready to buy.
In this way, marketing and sales teams work in alignment and become more efficient because they know the precise moment in which they must intervene, saving effort and at the same time, approaching prospects who are ready to buy and nurturing those who are not yet interested or do not need it.
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What is the next step?
Creating a blog is the first step to start implementing inbound in your company. There you can publish articles and offer downloadable offers such as guides or e-books, which help your clients solve their problems and needs.
This way, you will attract potential clients and you will be able to notice the scalability of the strategy since the published content and the created structure will be able to continue generating clients over time, even if you reduce investments .
You must also optimize this content by adding and updating information to continue responding to customer needs and accompanying them through the different stages of their purchasing journey.
What is the importance of content? Over time, it will become an asset for your business, as it will continue to attract visitors and generate leads without further investment . The secret is in optimizing that content so croatia phone number data that search engines help you increase organic traffic to your website.
This way, you will create a bond with your customers and help them solve their problems and needs, which will extend their life cycle. Remember that buyers appreciate feeling listened to and your sales representatives must be able to approach them at the right time to guide them.
Follow our posts if you don't know how to identify when they are ready to buy and how you can help them to successfully close sales and maintain their loyalty .
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A bird in the hand is worth two in the bush, do you know who you're talking to?
Imagine you're going on a first date. Knowing a certain amount about the person you're going out with gives you an advantage. Knowing that he or she likes comedy movies is not the same as knowing that he or she likes comedy movies. There's a topic of conversation and, therefore, an opportunity to chat and create empathy.
How much do you know about your ideal client? Knowing your buyer persona well helps you empathize and communicate with them; choosing the right channels and the appropriate message to approach them . In this way, you will anticipate the way they search for information on different browsers or social networks and the new demands of your buyers.
Download our template to create different ideal customer profiles for your company and start your inbound strategy.