How to create a successful influencer outreach strategy in 5 steps
Posted: Wed Feb 19, 2025 9:38 am
As of 2024, 38% of brands have partnered with 10 influencers or less, but the remaining 62% of brands have worked with 10 or more different influencers, and 15% of those have worked with over 1,000. Your outreach process is all about finding a few that you’re comfortable with, and then scaling as your budget and bandwidth allows for it. But always remember to focus on the individual relationship your company has with each influencer.
A bar graph describing the number of influencers brands have worked with worldwide as of February 2024.
These five steps will guide you to influencer outreach success, no matter your business size or industry.
1. Define your influencer marketing strategy
Define your overall influencer strategy. List the main goals you want to achieve with your partnerships. Create similar goals for your upcoming campaign, and look at where these goals can be aligned.
Some common examples of influencer marketing goals include:
Attract more UGC (user-generated content)
Build trust in your brand
Raise awareness about a new product or service type
Generate more leads
Encourage more user reviews
Drive sales
Boost website traffic or follower count
These goals will drive every part of your influencer outreach strategy uruguay mobile database and your campaigns. They’ll determine the type of influencer to look for, the budget you need and what defines success within your partnership.
2. Identify the right influencers for your campaign
To find the perfect influencers, start by considering their reach.
Influencers are categorized into four key segments depending on their audience size across platforms. These range from mega-influencers and celebrities with 1M+ followers, to nano-influencers with less than 10K.
A bar graph describing the number of influencers brands have worked with worldwide as of February 2024.
These five steps will guide you to influencer outreach success, no matter your business size or industry.
1. Define your influencer marketing strategy
Define your overall influencer strategy. List the main goals you want to achieve with your partnerships. Create similar goals for your upcoming campaign, and look at where these goals can be aligned.
Some common examples of influencer marketing goals include:
Attract more UGC (user-generated content)
Build trust in your brand
Raise awareness about a new product or service type
Generate more leads
Encourage more user reviews
Drive sales
Boost website traffic or follower count
These goals will drive every part of your influencer outreach strategy uruguay mobile database and your campaigns. They’ll determine the type of influencer to look for, the budget you need and what defines success within your partnership.
2. Identify the right influencers for your campaign
To find the perfect influencers, start by considering their reach.
Influencers are categorized into four key segments depending on their audience size across platforms. These range from mega-influencers and celebrities with 1M+ followers, to nano-influencers with less than 10K.