How Look'n Feel increased fees billed from OS by 105%
Posted: Mon Dec 23, 2024 4:42 am
Who would have thought that experience in financial management combined with programming knowledge would result in an advertising agency? That's because agencies are usually created by advertisers who want to take a step forward and build their own business. But as every "rule" has an exception, the story of Look'n Feel goes against all the others we've told to date.
Created in October 2011, the agency began its journey with a focus entirely on digital, but has reinvented itself several times throughout its 7 years of existence.
Currently, Look'n Feel positions itself as a creative business network, consisting of a Full-service Communication Agency, a Branding Studio and a Training and Development Company. In addition to Brasília, the network has an office in Lisbon, Portugal.
The agency's main purpose is to work in an architects email lists uk interconnected, shared and dynamic way . Its existence is based on making the world a more entrepreneurial place. And this could not be reflected in more expressive results: the trust generated between the company and its clients is one of its differentiators. Throughout its history, it has served major national and global brands such as:
Uber;
Skol;
99 Pop.
Some of their current clients:
Subway;
Taguatinga Shopping;
Terrace Shopping;
R2 Productions;
Brasilia Newspaper.
Look'n Feel before iClips
For a long time, financial management was not a topic that agencies showed much concern about. However, it is clear that there is a shift in relation to the potential that these companies waste by not paying due attention to factors such as organization, productivity and processes.
One of Look'n feel's main bottlenecks was precisely the financial sector. João Pedro Costa, General Director at Rede LNF, says that the low predictability of the business's progress and the lack of a tool to assist in decision-making were some of the problems faced.
The search for the ideal management software
Look'n feel was certain of one thing: without a management system , it was practically impossible to solve all the problems the agency was facing at that time. More than that, it needed a tool specialized in the communications market. It was with this idea in mind that the agency began its search for the ideal solution. And after getting to know several software programs on the market, it became clear that iClips was, in fact, the most complete solution.
The fact that the system allows for the integration of all modules, the ease of registration and the issuing of invoices were decisive factors. In addition, the proximity of service and the agility in developing demands were also crucial for the acquisition of the tool.
The results after implementing iClips
It’s no secret that adopting a new tool – whatever it may be – can be extremely difficult at first. What will define the success of the system in the agency is the quality of the implementation process.
In the case of Look'n feel, the experience could not have been more beneficial, as the team was always attentive and concerned with teaching, in the best possible way, how to take advantage of all the resources offered by iClips.
Although the implementation time was considerable due to the large volume of data to register, it was all worth it, because, according to João, the use of the system has been getting better and better.
After the entire adaptation period, the agency was able to integrate all of its processes into the tool , managing its demands and better monitoring and forecasting the financial side. The next step, in fact, is to issue all invoices through the system.
Look'n Feel has never been doing so well in terms of business. In this first quarter, we achieved our best result in history and the three operations in the Network are showing excellent results for the year and delivering adequate profitability. The launch of our Lisbon office is one of the challenges for the year, as well as the consolidation of the level of results we achieved in the last quarter.
João Pedro Moreira Costa, General Director at the LNF Network.
Check out other results:
105% increase in fees billed from OS
58% increase in operating revenue
78% increase in hours worked
154% increase in completed activities
Plans for the future
When asked about his plans for the future, João Pedro states that “continuing to grow as a network” is one of his goals. He also highlights his desire to bring new financially healthy operations to the business. For him, the arrival of Look'n feel in Lisbon brings the agency even closer to its main purpose: to transform the world into a more entrepreneurial place.
Created in October 2011, the agency began its journey with a focus entirely on digital, but has reinvented itself several times throughout its 7 years of existence.
Currently, Look'n Feel positions itself as a creative business network, consisting of a Full-service Communication Agency, a Branding Studio and a Training and Development Company. In addition to Brasília, the network has an office in Lisbon, Portugal.
The agency's main purpose is to work in an architects email lists uk interconnected, shared and dynamic way . Its existence is based on making the world a more entrepreneurial place. And this could not be reflected in more expressive results: the trust generated between the company and its clients is one of its differentiators. Throughout its history, it has served major national and global brands such as:
Uber;
Skol;
99 Pop.
Some of their current clients:
Subway;
Taguatinga Shopping;
Terrace Shopping;
R2 Productions;
Brasilia Newspaper.
Look'n Feel before iClips
For a long time, financial management was not a topic that agencies showed much concern about. However, it is clear that there is a shift in relation to the potential that these companies waste by not paying due attention to factors such as organization, productivity and processes.
One of Look'n feel's main bottlenecks was precisely the financial sector. João Pedro Costa, General Director at Rede LNF, says that the low predictability of the business's progress and the lack of a tool to assist in decision-making were some of the problems faced.
The search for the ideal management software
Look'n feel was certain of one thing: without a management system , it was practically impossible to solve all the problems the agency was facing at that time. More than that, it needed a tool specialized in the communications market. It was with this idea in mind that the agency began its search for the ideal solution. And after getting to know several software programs on the market, it became clear that iClips was, in fact, the most complete solution.
The fact that the system allows for the integration of all modules, the ease of registration and the issuing of invoices were decisive factors. In addition, the proximity of service and the agility in developing demands were also crucial for the acquisition of the tool.
The results after implementing iClips
It’s no secret that adopting a new tool – whatever it may be – can be extremely difficult at first. What will define the success of the system in the agency is the quality of the implementation process.
In the case of Look'n feel, the experience could not have been more beneficial, as the team was always attentive and concerned with teaching, in the best possible way, how to take advantage of all the resources offered by iClips.
Although the implementation time was considerable due to the large volume of data to register, it was all worth it, because, according to João, the use of the system has been getting better and better.
After the entire adaptation period, the agency was able to integrate all of its processes into the tool , managing its demands and better monitoring and forecasting the financial side. The next step, in fact, is to issue all invoices through the system.
Look'n Feel has never been doing so well in terms of business. In this first quarter, we achieved our best result in history and the three operations in the Network are showing excellent results for the year and delivering adequate profitability. The launch of our Lisbon office is one of the challenges for the year, as well as the consolidation of the level of results we achieved in the last quarter.
João Pedro Moreira Costa, General Director at the LNF Network.
Check out other results:
105% increase in fees billed from OS
58% increase in operating revenue
78% increase in hours worked
154% increase in completed activities
Plans for the future
When asked about his plans for the future, João Pedro states that “continuing to grow as a network” is one of his goals. He also highlights his desire to bring new financially healthy operations to the business. For him, the arrival of Look'n feel in Lisbon brings the agency even closer to its main purpose: to transform the world into a more entrepreneurial place.