Hamilton Humane: Saving lives, one animal at a time
Posted: Wed Feb 19, 2025 9:24 am
The play: When putting together your own original series, use what you already have to your advantage—whether it’s internal experts, archival footage or your brand legacy.
Hamilton Humane is an animal shelter near Indianapolis, Indiana, that prides itself on being open admission and no-kill. Because they admit so many animals, the shelter is under even more pressure to find each animal a loving home. That’s where their social presence comes in.
As Veronica Godsey, Content Manager at Sprout, says, “Hamilton Humane does an incredible job telling each pet’s story to help them get adopted.” In their posts, the shelter introduces animals in the first-person, allowing each pet to “tell” their own story. To say these photos and captions pull at the heartstrings is an understatement.
A Facebook post from Hamilton Humane about a 12-year-old pup named ukraine mobile database Dante whose looking for a home.
Godsey adds, “They also mix in some news, with adoption updates on the pets who found homes, and partner with local businesses to put on (and promote) events that tie back to their mission in a fun way.”
A Facebook post about Hamilton Humane's adoption event at a cat cafe
The play: The best original content amplifies your brand’s mission or purpose. For nonprofit organizations like Hamilton Humane, this is a great opportunity to introduce the people and animals you serve.
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Hamilton Humane is an animal shelter near Indianapolis, Indiana, that prides itself on being open admission and no-kill. Because they admit so many animals, the shelter is under even more pressure to find each animal a loving home. That’s where their social presence comes in.
As Veronica Godsey, Content Manager at Sprout, says, “Hamilton Humane does an incredible job telling each pet’s story to help them get adopted.” In their posts, the shelter introduces animals in the first-person, allowing each pet to “tell” their own story. To say these photos and captions pull at the heartstrings is an understatement.
A Facebook post from Hamilton Humane about a 12-year-old pup named ukraine mobile database Dante whose looking for a home.
Godsey adds, “They also mix in some news, with adoption updates on the pets who found homes, and partner with local businesses to put on (and promote) events that tie back to their mission in a fun way.”
A Facebook post about Hamilton Humane's adoption event at a cat cafe
The play: The best original content amplifies your brand’s mission or purpose. For nonprofit organizations like Hamilton Humane, this is a great opportunity to introduce the people and animals you serve.
The Crab Museum: Contextualizing crabs meme-by-meme
The Crab Museum in Margate, England, is Europe’s #1 crab museum (and the continent’s only crab museum, per our research). As their Instagram bio says, the museum is a “satisfyingly baffling tourist attraction.”