3 examples of companies taking a stand to learn from
Posted: Wed Feb 19, 2025 9:05 am
Unpack the direct impact on people
If your company (including its physical locations, employees, supply chain, etc.) is directly impacted by an event or issue, you should put out a statement and act. Again, centering humans is critical.
“You always want to approach it as supporting people—your customers, employees, communities. Don’t support a specific political party or entity, support people,” Jun Poekert adds.
An Instagram post by Lowe's Home Improvement about their response to thailand mobile database Hurricane Milton and the support they provided to affected communities
A solid crisis communication plan can help you fine-tune your messaging before disaster strikes and hit the right notes with your audience. Having action plans and statement outlines prepared ahead of time prevents small incidents from spiraling into larger crises.
While the framework above can apply to many situations, there is no one-size-fits-all playbook for brand activism. Lean on your mission, values and identity for guidance. Here are three brands to look to for inspiration.
If your company (including its physical locations, employees, supply chain, etc.) is directly impacted by an event or issue, you should put out a statement and act. Again, centering humans is critical.
“You always want to approach it as supporting people—your customers, employees, communities. Don’t support a specific political party or entity, support people,” Jun Poekert adds.
An Instagram post by Lowe's Home Improvement about their response to thailand mobile database Hurricane Milton and the support they provided to affected communities
A solid crisis communication plan can help you fine-tune your messaging before disaster strikes and hit the right notes with your audience. Having action plans and statement outlines prepared ahead of time prevents small incidents from spiraling into larger crises.
While the framework above can apply to many situations, there is no one-size-fits-all playbook for brand activism. Lean on your mission, values and identity for guidance. Here are three brands to look to for inspiration.