Monitoring factors affecting income
Posted: Wed Feb 19, 2025 8:55 am
Revenue is the eye-opener for every stakeholder and the main focus of the report. Here, you'll want to do a few things to show revenue in a way that everyone will understand and appreciate.
Comparison of individual periods
Comparisons are a great way to show growth over a period of time.
For example, companies get a large portion of their Q4 revenue on Black Friday.
Everyone is looking for bargains and it’s a lebanon phone number data period that’s full of valuable data for your reports. I recommend looking at two years of data so you can show:
Weekly increase (this year's data versus the same week in previous years).
Monthly growth (this year's data versus the same month in previous years).
Quarterly growth (this year's data versus the same quarter in previous years).
Annual growth.
Seasonal growth.
Showing how higher search engine rankings were able to increase sales by 25% this Black Friday compared to the previous Black Friday is invaluable when creating reports.
Deliver the right data to the right stakeholders
You've collected and segmented your data meaningfully. But while some data points will be valuable to you and your marketing team, others may be ignored by your client.
For example, let's say you created a report that shows:
Technical SEO changes.
10% increase in organic traffic.
Higher website speed.
Higher time on page.
Marketing teams will appreciate this data, but client executives will be interested in how a 10% increase in traffic led to an increase in revenue . If you don’t meaningfully connect this information to the company’s revenue, executives won’t be interested in your reporting.
Comparison of individual periods
Comparisons are a great way to show growth over a period of time.
For example, companies get a large portion of their Q4 revenue on Black Friday.
Everyone is looking for bargains and it’s a lebanon phone number data period that’s full of valuable data for your reports. I recommend looking at two years of data so you can show:
Weekly increase (this year's data versus the same week in previous years).
Monthly growth (this year's data versus the same month in previous years).
Quarterly growth (this year's data versus the same quarter in previous years).
Annual growth.
Seasonal growth.
Showing how higher search engine rankings were able to increase sales by 25% this Black Friday compared to the previous Black Friday is invaluable when creating reports.
Deliver the right data to the right stakeholders
You've collected and segmented your data meaningfully. But while some data points will be valuable to you and your marketing team, others may be ignored by your client.
For example, let's say you created a report that shows:
Technical SEO changes.
10% increase in organic traffic.
Higher website speed.
Higher time on page.
Marketing teams will appreciate this data, but client executives will be interested in how a 10% increase in traffic led to an increase in revenue . If you don’t meaningfully connect this information to the company’s revenue, executives won’t be interested in your reporting.