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Field tested tips for aligning customer service and marketing

Posted: Wed Feb 19, 2025 8:52 am
by mstakh.i.mo.mi
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. When everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing.

According to a Q4 2024 Sprout Social Pulse Survey, the top item consumers want companies to prioritize on social media in 2025 is personalized customer care. People want customer service teams to meet them where they are—and that’s on social.

A ranked list of what consumers want marketers to prioritize in 2025. Personalized taiwan mobile database customer service claims the top spot.
Meeting these evolving expectations isn’t a checkbox activity; it’s an investment in a long-term strategic partnership. This article explores how marketing and customer service teams can collaborate today to deliver better customer experiences tomorrow.

Why your marketing and customer service departments need to work together
In a competitive market, the only way to win is to be customer obsessed. When marketers collaborate with customer service teams, they get unparalleled insights into the driving forces behind customer experiences. Grounding marketing strategies in customer feedback elevates initiatives big and small.