Pixel implemented – and preferably the Conversion API
Posted: Wed Feb 19, 2025 7:58 am
For most businesses, retargeting audiences continue to be the best performing when optimizing for shopping.
Facebook Measurement
The more data you track through your funnel, the better results you will get. Many shopping carts integrate easily with the Pixel and Conversion API.
Facebook has integration tools in Events Manager italy phone number data that help you easily install the Conversion API if you use WordPress or Google Tag Manager.
When you measure data properly, you can make better decisions about what’s working. You can see things like “Add to Cart” and “Return on Purchase Investment.”
You will be able to see if Facebook optimization is working or if you need to split your campaigns and focus your budget on the ads or audiences that are most profitable.
How to properly test Facebook ads?
Testing has changed on Facebook with the Broad Targeting improvements . We recommend still testing Lookalike Audiences and some keywords or job titles if they are relevant. But be sure to have a well-thought-out testing plan.
First, test the audience with the same budget, ad, and creative within each ad set.
After five days, you'll have more information about which audience performed best. Then use the most successful audience to test the new creative individually.
There are many nuances to this process (such as the significance of the results and the overall budget), but it's still a good start.
Creative testing has always been important, but now that you don't need as many audiences to test, you can dive a little deeper into different creatives.
When testing creatives , try to use images that are very different from each other to get the most range. Usually, changing something small like a subheadline or color won't give you significant results. What we've found works really well is large, bold text in your creatives.
Facebook Measurement
The more data you track through your funnel, the better results you will get. Many shopping carts integrate easily with the Pixel and Conversion API.
Facebook has integration tools in Events Manager italy phone number data that help you easily install the Conversion API if you use WordPress or Google Tag Manager.
When you measure data properly, you can make better decisions about what’s working. You can see things like “Add to Cart” and “Return on Purchase Investment.”
You will be able to see if Facebook optimization is working or if you need to split your campaigns and focus your budget on the ads or audiences that are most profitable.
How to properly test Facebook ads?
Testing has changed on Facebook with the Broad Targeting improvements . We recommend still testing Lookalike Audiences and some keywords or job titles if they are relevant. But be sure to have a well-thought-out testing plan.
First, test the audience with the same budget, ad, and creative within each ad set.
After five days, you'll have more information about which audience performed best. Then use the most successful audience to test the new creative individually.
There are many nuances to this process (such as the significance of the results and the overall budget), but it's still a good start.
Creative testing has always been important, but now that you don't need as many audiences to test, you can dive a little deeper into different creatives.
When testing creatives , try to use images that are very different from each other to get the most range. Usually, changing something small like a subheadline or color won't give you significant results. What we've found works really well is large, bold text in your creatives.