Small business advertising budget
Posted: Wed Feb 19, 2025 7:13 am
Increasing investment in marketing during an economic downturn can help increase sales.
Marketing in small businesses is a complicated thing. Everyone knows what they need to achieve, but rarely how. And they cling to marketing, which they see as salvation and attribute almost magical powers to it.
The problem of small companies is often that they have a limited budget – either because they underestimate marketing expenses or because they need to primarily invest elsewhere. And it is not indonesia phone number data uncommon for small companies to have only one person for everything related to marketing and advertising, who should ideally control the possible and the impossible, so implementation ultimately lags. However, even in small companies, marketing expenses have been increasing in recent years. How much should a small company's advertising budget be and how to balance it correctly?
What is the average advertising budget for small businesses?
Hubspot reports that the average company spend last year was 8.7% of total revenue. According to Salesforce, B2C companies should spend 15% of their revenue on PPC campaigns . So there is still room for improvement. However, the amount of the budget is not the only factor that needs to be addressed. It is also important to optimally allocate the budget to different types of advertising in order to achieve optimal marketing impact. In doing so, it is necessary to distinguish between offline advertising and online advertising.
Marketing in small businesses is a complicated thing. Everyone knows what they need to achieve, but rarely how. And they cling to marketing, which they see as salvation and attribute almost magical powers to it.
The problem of small companies is often that they have a limited budget – either because they underestimate marketing expenses or because they need to primarily invest elsewhere. And it is not indonesia phone number data uncommon for small companies to have only one person for everything related to marketing and advertising, who should ideally control the possible and the impossible, so implementation ultimately lags. However, even in small companies, marketing expenses have been increasing in recent years. How much should a small company's advertising budget be and how to balance it correctly?
What is the average advertising budget for small businesses?
Hubspot reports that the average company spend last year was 8.7% of total revenue. According to Salesforce, B2C companies should spend 15% of their revenue on PPC campaigns . So there is still room for improvement. However, the amount of the budget is not the only factor that needs to be addressed. It is also important to optimally allocate the budget to different types of advertising in order to achieve optimal marketing impact. In doing so, it is necessary to distinguish between offline advertising and online advertising.