A unique relationship with each individual viewer
Posted: Mon Dec 23, 2024 4:34 am
This process change delivers sustainable conversion increases for your marketing expressions in a standardized way. The consumer is shown expressions that better match his or her wishes, which means that the customer's needs are met more specifically. It is therefore about deeper insights with which you can remove thresholds more specifically, reduce irritation and thus offer customers a more pleasant customer journey .
We are inundated with marketing content. On average, you receive around 85 work-related emails per day. Marketers also have an average click-through rate of only 1.5 percent on marketing campaigns. That is the norm, but of course it can be better! In this article I explain how personalized video can change this.
Personalizing content is hot, the big challenge here is to personalize the customer journey . Wouldn't it be great if we could show the right message to the right person at the right time? You know, instead of those random ads that Google makes billions off of us.
Personalized video
A personalized video distinguishes itself by offering relevant content to all customers. How? Customer data from the CRM system serves as input for personalized videos. This data (or a selection thereof) is automatically processed in the video. This makes it easy to have thousands of personalized videos developed.
You can then send these videos via text message or heavy construction contractors mailing list email. How would you like to receive a video in which you are addressed by name? And in which you are given an overview of the energy you have used in a year, with some tips on how you can save? Wouldn't you prefer that to a long text about energy costs, one that you can't get through?
By adding personal information such as a name, a photo or other relevant information, you involve the viewer more. He or she will feel special and not part of the crowd. This is step 1 to a unique relationship with each individual viewer.
With all the marketing violence that we are bombarded with all day long, it is not surprising that an expression that we feel part of attracts us above average. Personalized videos have that effect and offer the opportunity to trigger the viewer from the first second . A personalized video is ideal for creating more involvement, achieving a higher CTR or boosting your conversion .
We are inundated with marketing content. On average, you receive around 85 work-related emails per day. Marketers also have an average click-through rate of only 1.5 percent on marketing campaigns. That is the norm, but of course it can be better! In this article I explain how personalized video can change this.
Personalizing content is hot, the big challenge here is to personalize the customer journey . Wouldn't it be great if we could show the right message to the right person at the right time? You know, instead of those random ads that Google makes billions off of us.
Personalized video
A personalized video distinguishes itself by offering relevant content to all customers. How? Customer data from the CRM system serves as input for personalized videos. This data (or a selection thereof) is automatically processed in the video. This makes it easy to have thousands of personalized videos developed.
You can then send these videos via text message or heavy construction contractors mailing list email. How would you like to receive a video in which you are addressed by name? And in which you are given an overview of the energy you have used in a year, with some tips on how you can save? Wouldn't you prefer that to a long text about energy costs, one that you can't get through?
By adding personal information such as a name, a photo or other relevant information, you involve the viewer more. He or she will feel special and not part of the crowd. This is step 1 to a unique relationship with each individual viewer.
With all the marketing violence that we are bombarded with all day long, it is not surprising that an expression that we feel part of attracts us above average. Personalized videos have that effect and offer the opportunity to trigger the viewer from the first second . A personalized video is ideal for creating more involvement, achieving a higher CTR or boosting your conversion .