Align your campaign objectives with your ad set objectives
Posted: Wed Feb 19, 2025 4:43 am
When you create a campaign, you must choose a campaign objective .
This is a must at all costs.
So, while there are many people who consciously choose their campaign objectives, there are many who do not pay attention to the objectives of their ad sets.
Generally, there is no problem with the default settings, but just to be sure, check that the campaign objective and ad set objective are not the same .
For example, if the campaign objective is jiangsu cell phone number list conversion, you would also select conversion as the objective of the ad set.
Once you become more familiar with advertising operations, or if you find that your advertising results just aren't improving, one option is to try changing the objective of your ad set instead of the campaign objective.
Create multiple audiences
Next, create multiple audiences.
When advertising, you need to decide who your target audience is .
For such audiences, we recommend defining multiple, specific audiences rather than just one .
The reason for this is to minimize the time it takes to achieve results .
Typically, you would define a single audience and analyze the results.
However, with Facebook advertising, you can use multiple audiences, which increases the number of results you can analyze and significantly shortens the time it takes to see results.
In fact, by deciding on multiple audiences rather than just one, you can diversify your risk , in the sense that even if one audience flops, you still have the rest .
As you can see from the comparison, it is far more efficient than the original.
So, regardless of your budget, create two or three different audiences and post ads to them all at once .
This is a must at all costs.
So, while there are many people who consciously choose their campaign objectives, there are many who do not pay attention to the objectives of their ad sets.
Generally, there is no problem with the default settings, but just to be sure, check that the campaign objective and ad set objective are not the same .
For example, if the campaign objective is jiangsu cell phone number list conversion, you would also select conversion as the objective of the ad set.
Once you become more familiar with advertising operations, or if you find that your advertising results just aren't improving, one option is to try changing the objective of your ad set instead of the campaign objective.
Create multiple audiences
Next, create multiple audiences.
When advertising, you need to decide who your target audience is .
For such audiences, we recommend defining multiple, specific audiences rather than just one .
The reason for this is to minimize the time it takes to achieve results .
Typically, you would define a single audience and analyze the results.
However, with Facebook advertising, you can use multiple audiences, which increases the number of results you can analyze and significantly shortens the time it takes to see results.
In fact, by deciding on multiple audiences rather than just one, you can diversify your risk , in the sense that even if one audience flops, you still have the rest .
As you can see from the comparison, it is far more efficient than the original.
So, regardless of your budget, create two or three different audiences and post ads to them all at once .