5 e-commerce trends that are here to stay (after the coronavirus)
Posted: Sat Dec 21, 2024 4:25 am
E-commerce is one of the few sectors that has emerged stronger after COVID-19, establishing important trends within the online business.
60% of the population will continue to demand products through digital tools after the pandemic.
This new habit is already a routine among users, generating new trends and jobs within online commerce that we reveal in this post.
In recent weeks, e-commerce has averaged 40% more buyers than in 2019. And although this upward trend is already stabilizing, COVID -19 has undoubtedly marked a before and after in online consumption.
How has the pandemic affected georgia email list traditional consumer behavior? Are companies prepared for new trends in online business ? In this post, we give you all the answers.
Start of marked textThe COVID-19 crisis has marked a before and after in the way we understand online consumption.End of marked text
New consumer habits after the crisis
The situation caused by the coronavirus has undoubtedly pushed the online sector to the top, where even the fear of buying online has been lost.
In one of its latest surveys, the consultancy firm MARCO revealed that 60% of consumers buy more online . And this percentage includes those over 65 years of age, a group that has discovered the convenience of buying online and that before the pandemic broke out was reluctant to use the Internet as a purchasing channel .
Likewise, while in the “pre-covid” era making online purchases in the fashion or technology sector was normalized, the habit after confinement has experienced a 9% growth in the “Mass Consumption ” sector (groceries, personal care, etc.) according to a study by the consultancy Kantar .
All of this has led to the birth of a new online consumer who, in addition to seeking immediacy, personalized purchases or secure payment channels, also covers all age groups .
Sage
The online mass consumption sector has experienced a 9% growth as a result of the pandemic.
New trends in online business
1. The blockchain
Blockchain is a booming technology in e-commerce. It allows direct transactions between users, without the intervention of intermediaries. In this way, management is decentralized and all participants are provided with the same ledger or database.
This technology is developed on platforms that communicate through peer-to-peer (P2P) networks via high-speed Internet connections, offering customers a better shopping experience.
A recent report prepared by AMETIC highlights that investment in blockchain in Spain will experience sustained growth of 54% until 2023.
2. Big Data
Do the phrases “products that may interest you” or “your wish list” ring a bell? Big Data , a process of collecting and analyzing large amounts of information, is responsible for this functionality. Given that 45% of e-commerce consumers prefer to buy from a site that recommends products in a personalized way, companies cannot ignore this strategy.
In short, big data is capable of analyzing user purchasing habits , launching personalized offers that generate compulsive consumption.
3. Augmented reality
Augmented reality (AR) is experiencing massive growth in the online business . And while it is not a new resource on the market ( Pokémon Go , for example, reached 500 million downloads after two months on the market), both e-commerce and physical retail are realizing its enormous potential.
This trend offers much more effective messages. It also provides added value: it reduces the return rate because the gap between the expected product and the real one is reduced.
60% of the population will continue to demand products through digital tools after the pandemic.
This new habit is already a routine among users, generating new trends and jobs within online commerce that we reveal in this post.
In recent weeks, e-commerce has averaged 40% more buyers than in 2019. And although this upward trend is already stabilizing, COVID -19 has undoubtedly marked a before and after in online consumption.
How has the pandemic affected georgia email list traditional consumer behavior? Are companies prepared for new trends in online business ? In this post, we give you all the answers.
Start of marked textThe COVID-19 crisis has marked a before and after in the way we understand online consumption.End of marked text
New consumer habits after the crisis
The situation caused by the coronavirus has undoubtedly pushed the online sector to the top, where even the fear of buying online has been lost.
In one of its latest surveys, the consultancy firm MARCO revealed that 60% of consumers buy more online . And this percentage includes those over 65 years of age, a group that has discovered the convenience of buying online and that before the pandemic broke out was reluctant to use the Internet as a purchasing channel .
Likewise, while in the “pre-covid” era making online purchases in the fashion or technology sector was normalized, the habit after confinement has experienced a 9% growth in the “Mass Consumption ” sector (groceries, personal care, etc.) according to a study by the consultancy Kantar .
All of this has led to the birth of a new online consumer who, in addition to seeking immediacy, personalized purchases or secure payment channels, also covers all age groups .
Sage
The online mass consumption sector has experienced a 9% growth as a result of the pandemic.
New trends in online business
1. The blockchain
Blockchain is a booming technology in e-commerce. It allows direct transactions between users, without the intervention of intermediaries. In this way, management is decentralized and all participants are provided with the same ledger or database.
This technology is developed on platforms that communicate through peer-to-peer (P2P) networks via high-speed Internet connections, offering customers a better shopping experience.
A recent report prepared by AMETIC highlights that investment in blockchain in Spain will experience sustained growth of 54% until 2023.
2. Big Data
Do the phrases “products that may interest you” or “your wish list” ring a bell? Big Data , a process of collecting and analyzing large amounts of information, is responsible for this functionality. Given that 45% of e-commerce consumers prefer to buy from a site that recommends products in a personalized way, companies cannot ignore this strategy.
In short, big data is capable of analyzing user purchasing habits , launching personalized offers that generate compulsive consumption.
3. Augmented reality
Augmented reality (AR) is experiencing massive growth in the online business . And while it is not a new resource on the market ( Pokémon Go , for example, reached 500 million downloads after two months on the market), both e-commerce and physical retail are realizing its enormous potential.
This trend offers much more effective messages. It also provides added value: it reduces the return rate because the gap between the expected product and the real one is reduced.