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Posted: Wed Feb 19, 2025 3:25 am
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Most of the brands that are still on the fence about using live shopping think it’s too complicated to start. Quite the contrary: introducing live shopping doesn’t need to feel daunting. You just need to go through the common steps and best practices and just start. After bangladesh mobile database that, you’ll be able to learn from experience and improve for the next live shopping event. Here are five best practices to keep in mind:
1. Choose a platform
First things first: When choosing a platform, think about your goals. If you want to reach a bigger audience, social media might be a wise choice. As it offers an opportunity to co-market live shopping events with partners while leveraging your existing owned audience. If you’re looking for more control and customization over the live shopping experience, you may want to opt into a different avenue outside of platforms like TikTok and Instagram. Here’s some more context to help you figure out what makes sense for your needs.
Businesses just tipping their toes into live shopping can start small on social media to test the waters. The options are vast.
For example, TikTok has extended its ecommerce capabilities by introducing a feature that lets brands easily incorporate products from their TikTok Shopping experience into a live session. YouTube has partnered with Shopify, allowing merchants to import products from their catalog. Pinterest has also jumped on the bandwagon, introducing Pinterest TV—a curated series of live, original, and shoppable episodes.
Most of the brands that are still on the fence about using live shopping think it’s too complicated to start. Quite the contrary: introducing live shopping doesn’t need to feel daunting. You just need to go through the common steps and best practices and just start. After bangladesh mobile database that, you’ll be able to learn from experience and improve for the next live shopping event. Here are five best practices to keep in mind:
1. Choose a platform
First things first: When choosing a platform, think about your goals. If you want to reach a bigger audience, social media might be a wise choice. As it offers an opportunity to co-market live shopping events with partners while leveraging your existing owned audience. If you’re looking for more control and customization over the live shopping experience, you may want to opt into a different avenue outside of platforms like TikTok and Instagram. Here’s some more context to help you figure out what makes sense for your needs.
Businesses just tipping their toes into live shopping can start small on social media to test the waters. The options are vast.
For example, TikTok has extended its ecommerce capabilities by introducing a feature that lets brands easily incorporate products from their TikTok Shopping experience into a live session. YouTube has partnered with Shopify, allowing merchants to import products from their catalog. Pinterest has also jumped on the bandwagon, introducing Pinterest TV—a curated series of live, original, and shoppable episodes.