How to build a client portfolio?
Posted: Tue Feb 18, 2025 6:39 am
What is its importance for companies?
As we mentioned before, the customer portfolio is not just a record of data, so its usefulness for companies is not only for storage. Therefore, below we explain some key points on which its importance lies:
Greater sales opportunities
If you manage your client portfolio correctly , you will be able armenia phone number list to have new cross-selling opportunities with clients, that is, the same buyers will be able to repeat purchases, not only of previously obtained products or services, but also of new ones.
Decreasing customer acquisition costs
By managing your customer portfolio, you will have valuable data about the profile of your active customers (interests, location, socioeconomic level, etc.) so, with this information, you will be able to design much more effective marketing campaigns to attract new leads interested in your brand, and create products and services more in line with their needs.
Increased customer profitability
This is because the acquisition cost is lower for a customer who already knows about you and has a relationship with you.
And if you add to this that this customer purchases your product or service many times throughout the relationship, it means that they have a very high LTV or customer lifetime value.
As we mentioned before, the customer portfolio is not just a record of data, so its usefulness for companies is not only for storage. Therefore, below we explain some key points on which its importance lies:
Greater sales opportunities
If you manage your client portfolio correctly , you will be able armenia phone number list to have new cross-selling opportunities with clients, that is, the same buyers will be able to repeat purchases, not only of previously obtained products or services, but also of new ones.
Decreasing customer acquisition costs
By managing your customer portfolio, you will have valuable data about the profile of your active customers (interests, location, socioeconomic level, etc.) so, with this information, you will be able to design much more effective marketing campaigns to attract new leads interested in your brand, and create products and services more in line with their needs.
Increased customer profitability
This is because the acquisition cost is lower for a customer who already knows about you and has a relationship with you.
And if you add to this that this customer purchases your product or service many times throughout the relationship, it means that they have a very high LTV or customer lifetime value.