Qualification and evaluation of links
Posted: Tue Feb 18, 2025 5:36 am
Not all prospects are at the same point in the sales funnel . Some will be ready to buy today, while others may be just starting to get an idea of what’s available in the market. You need to adjust your approach accordingly.
Most companies use a 1-100 lead scoring system that nigeria mobile database indicates approximately where a lead is in the customer journey. They are awarded points based on their actions, with more significant actions leading to more points.
For example, following your Facebook page might be worth 10 points, filling out a form might be worth 20 points, and opening and reading an email might be worth 5 points. If a lead takes all three of these actions, their score would be 35 points.
These numbers will give you a general idea of what stage they are in:
New leads who have just made their first contact.
Job leads with whom you have already established contact and started a conversation.
Potential customers who are not interested in buying right now but might in the future.
Unqualified leads who are not interested in your offer. These are sometimes called “dead leads.”
Qualified leads, or those who want to do business with you.
It's obvious that you should devote more time and energy to those leads that are more likely to convert.
Most companies use a 1-100 lead scoring system that nigeria mobile database indicates approximately where a lead is in the customer journey. They are awarded points based on their actions, with more significant actions leading to more points.
For example, following your Facebook page might be worth 10 points, filling out a form might be worth 20 points, and opening and reading an email might be worth 5 points. If a lead takes all three of these actions, their score would be 35 points.
These numbers will give you a general idea of what stage they are in:
New leads who have just made their first contact.
Job leads with whom you have already established contact and started a conversation.
Potential customers who are not interested in buying right now but might in the future.
Unqualified leads who are not interested in your offer. These are sometimes called “dead leads.”
Qualified leads, or those who want to do business with you.
It's obvious that you should devote more time and energy to those leads that are more likely to convert.