don't criticize until creativity starts flowing

[rubinaruma]

Quantity is more important than quality in idea generation;
think outside the box;
Ideas must be combined and optimized until the best one is found.
Do you recognize them all? They are all pillars of brainstorming and were fundamental in consolidating the importance of an idea generation process in organizations when they needed new solutions.

In general, the sessions became a meeting of participants who must sweden phone number list give free rein to their creativity on a topic in an oral discussion and, together, debate ideas for a final selection, with everything recorded on a whiteboard.

In other words, it differs from brainwriting especially in its medium. There is no doubt that this method has generated many amazing things, but brainstorming is slowly declining because it has lost its focus on ideas .

Precisely because it was an oral discussion, it ended up becoming a great competition to see who was the most creative. As if it were a moment of professional validation and not something to do for the company.

This is even more negative when we consider that more introverted people or those with less experience in the organization may stop sharing their ideas, which can result in the loss of incredible opportunities.