Providing good experiences with your product

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Both so that people really know what you do, and so that you don't exaggerate this aspect of your communication — excessively hammering into your audience's heads what you do without getting anywhere with it. /service even before purchasing here, thinking about all the contact points of our potential customers in the middle and bottom of the funnel was also fundamental.

Therefore, we paid special attention to our raise pages and the self employed data content on our website and blog that would take people closer to the bottom of the funnel. For this, there is a keyword: testing! Test what works best, how to leave fewer doubts in the minds of your potential buyers and how the messages you send can really have the face of your business and also clarity for those who interact with them!Do sales enablementthe idea behind sales enablement is to empower your sales team: whether through content, technology or knowledge, so that:they gain efficiency;you can do more with what you already have.

In this sense, product here at rock committed to improving processes in the marketing and sales relationship, paying attention to the passing of the baton between the two teams and creating a favorable background to understand which points of this passing needed more maintenance.What we gained with product marketingfinally, in addition to all these processes, we gained other things with the implementation of the product team!Both as professionals — of course — but also as a company.