What did the Marketing Festival 2015 bring?
Posted: Tue Feb 18, 2025 4:14 am
This year's Marketing Festival was dominated by SEO, PPC and tech-oriented topics. But savvy social marketers also got their fill, gaining strategic inspiration and practical tips. Here's a selection of what you might be interested in:
1. Address your customers' positioning
Here are some key takeaways from Marty Neumeier , who spoke about brand strategy:
Don't profit from your customers' weakness, naivety, or addiction. Profit from empowering them to do great and meaningful things.
A brand is not a logo. A brand is what people say it is. A brand is a customer's inner feeling about a product, service, or company.
Your goal is not to repeat what your brand is, but to build the right fantuan database associations with customers.
Customers buy the meaning that products and services carry. The customer asks themselves: Who will I be when I buy this?
People buy to feel safe and successful in their social circles. So don't focus on positioning your products, focus on positioning your customers.
2. Monitor and engage in discussion
Use monitoring not only of social networks , look for opportunities to engage in dialogue and build content and links
In his case study on SEO and media monitoring, Martin Šimko from the Robertnemec.com agency presented monitoring of media mentions from easily accessible tools (e.g. Mention ), systematic real-time aggregation into Google sheets, and processes for client response to mentions. Benefits: Backlinks from reactions to conversations are a source of substantial long-term traffic growth, and the topics of reactions gradually profile themselves into separately addressed PR opportunities.
1. Address your customers' positioning
Here are some key takeaways from Marty Neumeier , who spoke about brand strategy:
Don't profit from your customers' weakness, naivety, or addiction. Profit from empowering them to do great and meaningful things.
A brand is not a logo. A brand is what people say it is. A brand is a customer's inner feeling about a product, service, or company.
Your goal is not to repeat what your brand is, but to build the right fantuan database associations with customers.
Customers buy the meaning that products and services carry. The customer asks themselves: Who will I be when I buy this?
People buy to feel safe and successful in their social circles. So don't focus on positioning your products, focus on positioning your customers.
2. Monitor and engage in discussion
Use monitoring not only of social networks , look for opportunities to engage in dialogue and build content and links
In his case study on SEO and media monitoring, Martin Šimko from the Robertnemec.com agency presented monitoring of media mentions from easily accessible tools (e.g. Mention ), systematic real-time aggregation into Google sheets, and processes for client response to mentions. Benefits: Backlinks from reactions to conversations are a source of substantial long-term traffic growth, and the topics of reactions gradually profile themselves into separately addressed PR opportunities.