Business. Is your brand looking for this?
Posted: Tue Feb 18, 2025 4:06 am
Today, content strategy is not just about user consumption. When Netflix brings video games to its platform, it wants people to not just watch movies or TV shows, but to engage more. It's about interactivity. Netflix had an on-demand experience, but not an interactive experience like Epic Games.
By bridging the two worlds, you can create a complete experience and have visitors travel through your platform, work through each step of the purchasing journey and become a reference for the market.
It can be applied to many industries, not just entertainment. For oman phone number list example: if you are a financial service, why not have a calculator on how to save money at the top of the funnel to attract prospects? At the bottom, you can offer another one to calculate the taxes on the loan.
If your company sells computers, why not offer a quiz to help your leads find the best configuration for their needs?
By doing so, you begin to have a closer relationship with your leads, improving brand awareness and making them walk smoothly through your funnel and become loyal customers and brand promoters (the best marketing ever!)
Netflix, Microsoft and Epic Games show us that mixing static and interactive content is a trend that can help companies increase user engagement and their
By bridging the two worlds, you can create a complete experience and have visitors travel through your platform, work through each step of the purchasing journey and become a reference for the market.
It can be applied to many industries, not just entertainment. For oman phone number list example: if you are a financial service, why not have a calculator on how to save money at the top of the funnel to attract prospects? At the bottom, you can offer another one to calculate the taxes on the loan.
If your company sells computers, why not offer a quiz to help your leads find the best configuration for their needs?
By doing so, you begin to have a closer relationship with your leads, improving brand awareness and making them walk smoothly through your funnel and become loyal customers and brand promoters (the best marketing ever!)
Netflix, Microsoft and Epic Games show us that mixing static and interactive content is a trend that can help companies increase user engagement and their