How does an email campaign get you to the beach?
Posted: Tue Feb 18, 2025 3:09 am
Beach step #1: automate
Have you heard of the trend called digital nomadism ? Basically, it is the idea that in the age of computers, you no longer need to sit in an office for 8 hours a day, but can work from anywhere where there is internet. One of our clients – Mr. Karel Chába – heard about it and decided that he would like to work from the beach himself.
It's possible, but your work has to be efficient. One way to save on daily administration is to automate it. Condition number two is that the campaigns are conversion-oriented and solve a specific customer problem. Such a campaign then naturally has the potential to make money.
As a first step, we proposed an automated email campaign to Mr. Cháb that would sell his services and save him time.
Step to the beach #2: think strategically
For any campaign to be meaningful, it must be well thought overseas chinese in worldwide data out and planned. You must go through and think through these 11 steps step by step:
1. Setting campaign goals
We wrote about how to set goals correctly so that they are SMART here .
2. Analysis of the current situation
Consider how many visitors you have on your website daily, how competitive your industry is, how strong your brand is, and how much trust your users have in you. Also analyze what products and services you can offer and which ones users would be most interested in.
3. Persona definition
You need to know exactly who you are talking to. Every customer has needs, concerns, and expectations. Offer the right product or service, address those concerns in your campaign, and offer something extra that exceeds expectations. That's the recipe for a powerful campaign.
Have you heard of the trend called digital nomadism ? Basically, it is the idea that in the age of computers, you no longer need to sit in an office for 8 hours a day, but can work from anywhere where there is internet. One of our clients – Mr. Karel Chába – heard about it and decided that he would like to work from the beach himself.
It's possible, but your work has to be efficient. One way to save on daily administration is to automate it. Condition number two is that the campaigns are conversion-oriented and solve a specific customer problem. Such a campaign then naturally has the potential to make money.
As a first step, we proposed an automated email campaign to Mr. Cháb that would sell his services and save him time.
Step to the beach #2: think strategically
For any campaign to be meaningful, it must be well thought overseas chinese in worldwide data out and planned. You must go through and think through these 11 steps step by step:
1. Setting campaign goals
We wrote about how to set goals correctly so that they are SMART here .
2. Analysis of the current situation
Consider how many visitors you have on your website daily, how competitive your industry is, how strong your brand is, and how much trust your users have in you. Also analyze what products and services you can offer and which ones users would be most interested in.
3. Persona definition
You need to know exactly who you are talking to. Every customer has needs, concerns, and expectations. Offer the right product or service, address those concerns in your campaign, and offer something extra that exceeds expectations. That's the recipe for a powerful campaign.