Difference between online monitoring and active listening
Posted: Mon Feb 17, 2025 10:20 am
We are used to talking about online monitoring and active listening as if they were the same thing, but there are certain nuances that are worth mentioning. In a nutshell, online monitoring consists of searching, collecting and measuring the conversations that take place online about a word, a brand or an area of interest, whether in digital media, blogs, social networks, specialized forums or any other type of website.
When we talk about real-time online ecuador mobile database monitoring , the value of immediacy comes into play . It is not the same to see a news item in the newspaper with all the details about the traffic jam you were stuck in the day before than to know at the exact moment that there is a traffic jam and to be able to find an alternative route.
Once this online monitoring work has been done, it is time to ask the question: “What now?” With this mass of data in hand, the key is to filter, select, interpret and draw conclusions so that this whole process can be of practical use. We are entering the realm of active listening , and some even establish a new nuance and propose the term intelligent listening . It is about going a step beyond simple monitoring, which is why the help of an expert is important in order to separate the important from the superfluous. As they say, we must not make the mistake of letting the trees (the accumulation of data) prevent us from seeing the forest.
When we talk about real-time online ecuador mobile database monitoring , the value of immediacy comes into play . It is not the same to see a news item in the newspaper with all the details about the traffic jam you were stuck in the day before than to know at the exact moment that there is a traffic jam and to be able to find an alternative route.
Once this online monitoring work has been done, it is time to ask the question: “What now?” With this mass of data in hand, the key is to filter, select, interpret and draw conclusions so that this whole process can be of practical use. We are entering the realm of active listening , and some even establish a new nuance and propose the term intelligent listening . It is about going a step beyond simple monitoring, which is why the help of an expert is important in order to separate the important from the superfluous. As they say, we must not make the mistake of letting the trees (the accumulation of data) prevent us from seeing the forest.