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A competitive business must be digital

Posted: Mon Feb 17, 2025 10:19 am
by samiaseo222
Everything we do today will have consequences in the future. Without a doubt, digitizing the B2B industry involves much more than creating a website and opening a social network. The challenge now is to create strategies and plans to generate leads and optimize conversion (CRO) for this new stage . Giving continuity to sales operations will be essential in B2B businesses thanks to technology, especially as a survival method in the face of a crisis like the coronavirus.

At Bannister Global we are specialists in marketing for dominican republic mobile database engineers aimed at the industrial sector , as many of our clients have training as industrial, mining, telecommunications, road or canal and port engineers. A type of target audience that is more analytical and seeks very specific answers to their needs. To generate impact in this type of high-value niche, it is necessary to provide strategy, content and innovation.

Trade shows and congresses account for more than 50% of the marketing budget for most B2B companies. Many industries have seen large events such as Mobile, SeaFood Europe, SMOPYC, BIEMH… cancelled. No one knows for sure if they will end up taking place this year. It remains to be seen whether events with more than a certain number of attendees will be able to take place and people’s behaviour will not be the same as before.

To implement this entire digital transition and achieve success in sales and marketing, at Bannister Global we can help you achieve it.On the laptop that the salesperson travels with and on the office computer there is an Excel. The classic Excel with your clients, suppliers, prospects… Manually following up on your contacts is not very effective when there are tools that allow for more automated planning of sales phases. Streamlining processes and increasing sales online is a reality , since, according to LinkedIn , 64.2% of companies rate the impact of CRM tools as high or very high.